If your “audience profile” sounds more like a census report than a real person, it might be time to rethink things. In this episode, Eric and Mike dive into the art of defining who you’re actually marketing to. They share stories about vague briefs, explore why knowing your audience means going deeper than broad demographics, and discuss how the right details can turn generic messaging into something that truly connects. They also touch on practical ways to uncover what customers really care about—without drowning in data or overcomplicating the process.

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