Stop Winging It: Building a Sales Playbook That Actually Closes Deals
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Stop Winging It: Building a Sales Playbook That Actually Closes Deals
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You fought hard to get the meeting — but once you're in the conversation, do you actually know what to do next? Most salespeople spend half the call figuring out their next move instead of executing a plan. Jim and Jason break down what a real sales playbook looks like — not scripts, but a defined operating system that takes a prospect from "I heard you do good work" to a closed deal and raving fan. They cover where to start building yours: identifying what you get for free in your sales process, running autopsies on dead deals, flushing the "maybes" from a bloated pipeline, and knowing whether your CRM is driving your behavior or you're driving it. If you've ever ended a sales call with "let's schedule another meeting" because you didn't know how to close — this one's for you.
The Sandler Training Hour Hosted by Jim & Jason Stephens | Crossroads Business Development
We help sales professionals stop apologizing for their process and start closing deals.
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"Keep learning, stay curious, and good luck out there.