Are you throwing money at marketing and seeing nothing in return?In this episode of the Pest Empire Builder Podcast, we tackle a problem every pest control business owner faces: marketing that drains your wallet but doesn’t deliver. Host Matt Williams sits down with Aaron Shishilla from WolfPack Advising to talk straight about what it really takes to grow your business through marketing that actually works.

Aaron brings years of experience in digital marketing for pest control and home inspection companies, and he’s not afraid to call out the hard truths. Together, Matt and Aaron unpack why cookie-cutter marketing fails, why most agencies get it wrong, and how you can finally build a customized, holistic strategy that scales your business.

Whether you’re a solopreneur juggling calls or an established company ready for growth, this episode will help you stop guessing and start winning.

Key Takeaways:

You must build your marketing strategy on your business’s actual strengths, not what’s trending.

No one marketing tool (like SEO or PPC) is a silver bullet, you need a tailored, full-picture approach.

Communication between you and your marketing team is non-negotiable for success.

Social media requires consistency and authenticity, don’t aim for perfection, just be real.

Tracking, feedback, and optimizing based on actual data is the key to ROI.

“There’s no magic pill. There’s no ad agency that will save your business without you doing the work too.” - Aaron Shishilla

Next step?Take a hard look at your current marketing. Are you guessing? Or building with purpose? Share this episode with a fellow entrepreneur, then journal your top 3 marketing strengths, and weaknesses. Oh, and don’t forget to follow or subscribe so you never miss an episode that helps you grow your pest control empire.

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Email: support@pestempirebuilder.com