Stop Underpromising and Overdelivering in Your Business [trigger warning] cover art

Stop Underpromising and Overdelivering in Your Business [trigger warning]

Stop Underpromising and Overdelivering in Your Business [trigger warning]

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Under-promising and Over Delivering is not the full equation.

It's actually under-promising but promising enough to get the sale and over-delivering but not so much that your cost of delivery means it's unsustainable.

The  is in the detail.

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