On this episode of the GO4CEO Podcast, I sit down with Jimi Gibson, VP of Brand Communication at Thrive Agency, TEDx speaker, and Forbes Agency Council member.

With over 25 years in marketing and a surprising early career as a professional magician Jimi has mastered the art of capturing attention and turning it into action. Jimi is the creator of The Magic Script™, a brain-based messaging framework that helps brands build trust, spark curiosity, and drive conversions.

Through a blend of neuroscience, storytelling, and performance psychology, Jimi shows leaders how to transform their message into a magnetic experience that connects emotionally and converts effortlessly.

In our conversation, Jimi and I dive deep into:

✅ How neuroscience and magic influence audience engagement

✅ Why most brands struggle to hold attention — and how to fix it

✅ The three-step formula for crafting irresistible messages

✅ How The Magic Script™ framework can elevate your marketing instantly.

Whether you’re an entrepreneur, marketer, or CEO looking to sharpen your storytelling, this episode will show you how to make your message unforgettable and your brand unstoppable

👉 Tune in and learn how to turn every brand moment into pure magic.

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