Stop Selling Jiu Jitsu
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Stop Selling Jiu Jitsu
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Narrated by:
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About this listen
The conversation emphasizes the importance of selling outcomes rather than just the product or service. It also highlights the significance of understanding the customer's goals and marketing to those goals. By focusing on these key aspects, businesses can improve their marketing strategies and better connect with their target audience.
Takeaways
- Focus on selling outcomes, not just the product
- Understand the customer's goals and market to those
Chapters
- 00:00 Understanding Customer Goals
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.