In this episode, Kelli Hayes Smith dives into the common misconceptions about travel agents and the pressing need to shift the industry's narrative.

She challenges the outdated perception that travel agents are unnecessary due to online booking platforms, emphasizing the transformative value they provide to clients.

Kelli shares practical strategies for travel agents to communicate their unique value proposition, focusing on the experience and transformation they create for clients rather than just the logistics of booking trips.

This episode offers actionable insights for building a compelling client experience, changing industry perception, and positioning travel agents as trusted advisors. What You’ll Learn in This Episode:

• Why travel agents are often misunderstood in today’s travel landscape
• How to effectively shift the narrative around the role of travel agents
• The importance of focusing on client transformation over transactions
• Why you should stop using the word “book” in your marketing
• How to highlight potential challenges clients face without an agent
• Tips for creating content that showcases the client experience
• How awareness content can lead to deeper client engagement
• Strategies to position yourself as a travel advisor, not just a booking agent

Links & Resources Mentioned in This Episode:

• 🌟 Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership
• 💻 Learn more about Wanderlust Campus: https://wanderlust-ceo.com/
• 📲 Follow Kelli on Instagram: www.instagram.com/kellihayessmith
• ✨ Create your FREE Wanderlust Campus account: https://wanderlust-ceo.com/