You hired a podcast editor. Maybe even a full production team. Your show sounds amazing. The visuals are slick. Everything looks right... except for one thing:

Nobody’s listening.
Nobody’s buying.
And your ROI is trash.

In this episode of It’s Not Just Talking, I break down the #1 trap that kills branded podcasts, pouring money into production with no strategy to back it up. Because great editing doesn’t grow your business. A smart, aligned podcast strategy does.

We’ll cover:

The real reason most branded shows flop

Why hiring a podcast editor might be a waste of money

What to actually invest in if you want a podcast that gets clients

This is for any business owner tired of throwing money at a show that’s not delivering. You don’t need “better production.” You need a plan that ties directly into your offer.

Chapters -
00:00 – The Production Trap

03:39 – Pretty Podcasts Don’t Pay

07:06 – What Strategy Actually Looks Like

08:33 – Pick a North Star: Sales or Ego?

14:25 – Netflix, Spotify & The Future of Podcasts

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