If you’re trying to grow a business with your podcast, vanity metrics aren’t gonna cut it. You need to know who’s paying attention and why.

Here’s how you figure that out:
Watch what people do. Look at your LinkedIn feed. Who’s liking your clips? Who’s DMing you about that episode you dropped last week? Who’s showing up to calls already quoting your show?

That’s your audience. And you need to write their names down.

Even a simple spreadsheet will do. Just start labeling who’s engaged. Then get smarter. Drop a lead magnet in your next newsletter. Use booking links with tracking. Ask simple qualifying questions in your intake forms.

And when you get a response? Loop that back into your next post, next episode, next pitch.


Chapters

00:00 – Why Downloads Mislead
01:58 – Your Total Audience, Not Just Platforms
03:13 – Look, Label, Loop Framework
06:32 – CRM, Newsletters, and Tracking Signals

===

📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter → https://sbxproductions.com/the-sbx-newsletter/

📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/

📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/

🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.