You know that moment when you place a stock order and feel equal parts excited and anxious. You've done the maths. You've picked the colours. You've crossed your fingers.

And then the stock arrives… and it doesn't sell the way you hoped.

In this episode, Salena breaks down why ordering stock on hope is one of the biggest reasons retailers end up with cash stuck on shelves, reactive marketing, and constant discounting. You'll learn why selling should never be the reward for ordering, how treating selling as the starting line changes cash flow, and why most retailers aren't bad buyers – they're just starting in the wrong place.

This isn't about buying less or playing it safe. It's about flipping the order of operations so you stop guessing what will work and start making buying decisions based on proof, not belief.

Inside the episode:

• Why ordering stock first quietly creates cash flow pressure

• The difference between customer interest and real demand

• How slow-moving inventory leads to fear-based buying decisions

• Why discounting trains customers to wait instead of buy

• How selling before ordering reduces risk and pulls cash forward

• Why selling is the filter – not the reward – for ordering stock

Resource mentioned in this episode: https://salenaknight.com/toolkit