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Still. Real.

Still. Real.

By: Ruby Riot Creatives
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What happens when two, multi-hyphenate creative entrepreneurs and storytellers hold vigil for the unseen in each other, to be seen as they truly are, to do for themselves what they do every day for their clients and patrons. We touch on the awkwardness and ugliness of camera, stage, and conventional business, the legacy of being an ageless elder, and the beautiful ways we summon the muse and the Divine reveals. With four decades of combined experience, Shelby Ring, the filmmaker-bard, and Ushi Patel, the designer-poet-strategist, invite you to be felt and held as you are. This is Still. Real.Ruby Riot Creatives Economics Leadership Management & Leadership
Episodes
  • Ep. 10: Why Our Social Media Sucks: The Anti-Marketing Plan
    Sep 8 2025

    Ever met an "influencer" who can't keep eye contact with you in real life? Ever feel the pressure to have a perfect social media feed, even though you know it's a facade? You're not alone. In this episode, we're spilling the tea on why our social media sucks, and why that's actually a good thing. We dive into the absurdity of the "plumber with the leaky faucet" paradox and the pressure to have a perfect online presence.

    We're spilling the tea on why following all the "rules" of social media marketing might actually be stifling your genius and sabotaging your real-world success. We discuss how you can run multiple six-figure businesses without a curated Instagram, choosing vibrant real life over endless scrolling. Ushi unpacks the brutal truth about protecting your IP and why she refuses to compromise her "Ushi-ness" just to sell books.

    Are you ready to ditch the performance, reclaim your creative valve, and build a brand that's genuinely you, even if it means breaking every social media rule in the book?


    Episode Map:

    • [00:00:07] The Abysmal Socials: Admitting to the "plumber with the leaky faucet" paradox.


    • [00:07:00] My IP Was Stolen! (Sort Of): The story of a phrase from a 20-year-old poem being used by someone else.


    • [00:08:18] Your Social Media is Your IP Tether: Why you have to put your name next to your thoughts to protect them.


    • [00:09:00] The Anti-Marketing Plan: Why the traditional way to sell a book is a "prison" and why we'd rather have coffee with one person.


    • [00:10:30] When "The Right Thing" Shuts You Off: The moment trying to do social media "right" freezes creativity.


    • [00:11:18] Followers Mean Nothing: The truth about people with huge followings but no revenue or inner fulfillment.


    • [00:12:00] Breaking Free from the Formula: Dropping the notion that "they must know" and realizing you are not "everybody".


    • [00:13:00] The Courage to Share: The growth edge of moving from making excuses to finding the courage to share openly, in your own way.


    Join us in this untamed sanctuary where vulnerability is our superpower. Share this with a kindred spirit. Your seat is always waiting for you at our table. Visit https://www.stillreal.studio and subscribe to Still Real.

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    15 mins
  • Ep. 9: Cats Will Set You Free: The Divine Revelation in a Shattered Life.
    Sep 1 2025

    Ever wonder if your "gut feeling" is actually a God wink? In this episode, we're spilling the tea on how a simple cat video shattered a façade of lies and led to a profound spiritual breakthrough. We dive into the profound peace of a journey through the compost of pain and how a single word—"hold"—was the compass through a period of duplicity and heartbreak.

    Shelby Ring shares her poetic experience of realizing her pain was compost for something new, and how the "ride or die" relationship you thought you needed has to die for the light to emerge. This is your intimate invitation to an untamed sanctuary where your life's most difficult moments become the greatest revelations.

    Episode Map:

    • [00:00:14] The Cat Who Knew Too Much: How a feline friend shattered a web of lies.

    • [00:01:19] Who Is Looking After Me?: Shelby's story of a divine voice and a social media revelation.

    • [00:02:34] Cats Will Set You Free: The profound irony of a casual moment breaking down a curated life.

    • [00:08:14] The Power of the Pen: How a metaphorical archive of your writing can reveal truths you weren't ready to see.

    • [00:14:49] When Your Ride or Die Dies: The painful necessity of a "death" to allow for growth and healing.

    • [00:16:50] The Word "Hold": A story of how a single word from the divine became a compass through chaos.

    • [00:20:26] The Freedom of Reclaiming Your Narrative: Why choosing not to burn it all down is the ultimate act of liberation.

    • [00:24:56] It Has Nothing to Do With You: How a powerful dream helped reframe a moment of betrayal into a story of shared hardship.

    • [00:28:17] What Do We Tolerate?: The critical question that breaks the cycle of pain and brings about beauty and light.

    Join us in this untamed sanctuary where vulnerability is our superpower. Share this with a kindred spirit. Your seat is always waiting for you at our table. Visit https://www.stillreal.studio and be sure to subscribe to Still Real.


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    32 mins
  • Ep. 8: Is He Your Beloved? The Myth of Perfect Love and The Freedom to Be You.
    Aug 25 2025

    Is He Your Beloved? The Myth of Perfect Love and The Freedom to Be You.

    Ever wonder what happens when a relationship is so natural, you don't even have to try? In this episode, we're spilling the tea on the myth of "perfect" love, the bizarre body language advice we've been given, and why not having to "perform" for your partner is the ultimate form of psychological safety.

    We dive into the surprising power of simply being, and why finding a love that requires no scripts is a bigger win than any list or vision board could ever predict. Plus, Ushi Patel gets real about confronting duplicity, breaking cycles, and the personal work that finally allowed her to attract a partner who sees her, loves her "gnarly" parts, and lets her be completely undone. This is your intimate invitation to the realest conversation you'll have all week.


    Episode Map:

    • [00:00:14] The Body Language That Made Me Want to Throw Up: Discussing bizarre advice to be submissive in love.


    • [00:01:19] When 'Open for the Kill' Feels Like an Ex-Lover's Whisper: Connecting past trauma to present body language aversion.


    • [00:02:15] The Power of 'Nothing to Do': Finding a relationship so safe and natural it defies all expectations.


    • [00:05:19] The Surprising Freedom of Not Performing: Unpacking the difference between being and performing in a healthy partnership.


    • [00:06:29] "Why Do I Let That Live?": Ushi's raw confession about a cheating ex and confronting duplicitous cycles in her life.


    • [00:08:53] From Self-Abandonment to Self-Worth: The deep work that led to attracting a love that doesn't require a performance.


    • [00:13:05] The Power of an 'Untamed Scream': Ushi shares a personal story of being able to be fully undone with no judgment.


    • [00:15:20] How Designing a Brand Redesigns Your Life: Connecting personal healing to creating a magnetized life and attracting your person.


    Join us in this untamed sanctuary where vulnerability is our superpower. Share this with a beloved girlfriend or superwoman in your life.


    Your seat is always waiting for you at our table. Visit https://www.stillreal.studio & Subscribe to Still Real.

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    19 mins
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