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Sticky Lawyers

Sticky Lawyers

By: John Reed
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As an attorney, how do you build trust so your clients stick to you? Do your unique practice areas, contributions to the community, what you do outside the law, or your background make you stand out? How do you channel your strengths and talents in ways that deliver powerful results and leave lasting impressions? Host John Reed talks with real lawyers and has them share the stories about how they got sticky and what they've done to set themselves apart from the competition.© 2025 Rain BDM All Rights Reserved Economics Marketing Marketing & Sales
Episodes
  • Sticky Lawyers Looks Back: The Niche Pioneers
    Dec 11 2025

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    What makes a lawyer irreplaceable?

    It's not credentials or years of experience. It's not how much money you make or the size of your firm. What makes you irreplaceable is being the answer to a specific question. When someone has a particular legal problem, there's only one name they think of.

    Yours.

    In this special compilation episode, John Reed celebrates the niche pioneers—Sticky Lawyers who saw unserved markets or entirely new legal questions and said, "I'm gonna own this." We’ll hear from lawyers who blazed trails for themselves and others in bicycle law, exploration law, paranormal law, and international war crimes. We’ll get insights from attorneys who counsel space companies, craft brewers, video game developers, outdoor recreation businesses, Amazon resellers, and graphic novelists

    These lawyers established a vision for their practice and then went to extraordinary lengths to make it happen.

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    49 mins
  • From Law School to the Bankruptcy Courts to Clown University
    Nov 19 2025

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    Just in time for Thanksgiving, meet Charles "Chuck" Tatelbaum, an octogenarian attorney who has built an extraordinary 59-year legal career by recognizing opportunities and going all in.

    When Congress enacted the new Bankruptcy Code in 1978, Chuck was ready to take the new laws and rules and run with them. When the chance arose to help post-communist countries draft their first-ever business laws, he got on a plane. And when he sees ways to give back—to the profession, to his South Florida neighbors, and at a certain parade this time of year in New York City—he steps up.

    Listen in as Chuck talks about his remarkable legal career, misconceptions about bankruptcy law, notable cases, outreach efforts that took him abroad, and his commitment to pro bono work, public television, and the local immigrant community. It's not all serious, though; there's time for some clowning around, too.

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    48 mins
  • A Voice for the Underdog: Championing Civil Rights at the EEOC, SCOTUS, and Beyond
    Nov 13 2025

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    What drives someone to dedicate their entire legal career to fighting for the little guy? For Karla Gilbride, it began early—a fierce intolerance for injustice, amplified by her own lived experience as a blind person in a world that often told her, "No, you can't."

    A path that started with mock trial competitions in high school led her to public interest advocacy at Public Justice and an unforgettable day when Karla stood before the justices of the U.S. Supreme Court and literally changed minds. A year later, after a presidential appointment and a Senate confirmation, she took on the role of General Counsel at the Equal Employment Opportunity Commission. Now the deputy director of Litigation at Public Citizen, she continues her mission of standing up to power imbalances and helping underdogs speak their truth.

    Listen as Karla shares stories about how her lived experience informs her perspective, preparing for a Supreme Court argument, navigating a Senate hearing, and why representing migrant farm workers in a California courtroom ranks among her personally meaningful professional achievements.

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    46 mins
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