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Sticky Lawyers

Sticky Lawyers

By: John Reed
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As an attorney, how do you build trust so your clients stick to you? Do your unique practice areas, contributions to the community, what you do outside the law, or your background make you stand out? How do you channel your strengths and talents in ways that deliver powerful results and leave lasting impressions? Host John Reed talks with real lawyers and has them share the stories about how they got sticky and what they've done to set themselves apart from the competition.© 2025 Rain BDM All Rights Reserved Economics Marketing Marketing & Sales
Episodes
  • From Big Law Associate to In-House Counsel to Legal Entrepreneur Reenvisioning ADR
    Sep 10 2025

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    Have you ever heard of an attorney who went from tax attorney to meal kit general counsel to legal innovator and startup founder? Now you have. It’s Sticky Lawyer Shane Mulrooney.

    Shane’s career has been a series of stepping stones and building blocks; one phase providing a foundation for the next. Despite the changes, he has dived into each new role, determined to learn and contribute as much as he can, expand his subject matter expertise, and develop new skills and perspectives.

    As you’ll hear, Shane’s in-house litigation experiences sparked the idea for New Era ADR, a digital dispute resolution platform featuring highly sought-after neutrals who resolve matters quickly, thoroughly, and cost-effectively.

    Listen in as Shane describes his literal and figurative journey (including a life-changing cross-country bike ride), his observations about the traditional arbitration and mediation, and finding himself in a large law firm’s tax department with no prior financial or accounting background.

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    45 mins
  • Mic Swap: Sticky Lawyer Stories With John Reed
    Aug 28 2025

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    In this special role-reversal episode, Sticky Lawyers host John Reed becomes the interviewee as friend and fellow podcaster Laura Khalil takes control of the microphone to ask the questions. If you’ve ever wondered about the why, how, and who of the podcast, the answers await you.

    John explains Sticky Lawyers’ origin, talks about a false start or two, and discusses the show's evolution from its beginnings. Throughout the conversation, his genuine curiosity about diverse legal career paths and his love of learning shine through, along with his belief that highlighting exceptional lawyers helps counter public perception and widespread stereotypes about the profession.

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    32 mins
  • Navigating the Amazon: An IP Lawyer Who Defends Online Marketplace Sellers
    Aug 7 2025

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    Lance Johnson didn't set out to become a champion for ecommerce sellers on Amazon, eBay, and Walmart. With a chemical engineering background and experience as a U.S Patent & Trademark Office examiner, he set his sights on a traditional intellectual property practice, which is most of his work. But when his wife faced allegations of trafficking in counterfeit goods, which threatened to destroy her business, Lance found himself pioneering a new niche.

    Join us as Lance discusses the legal intricacies of selling products in the digital world, what every new e-seller should know, and the details of the case that started it all. Learn about the inner workings of marketplace ecosystems of sites where we all shop.

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    37 mins
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