Staying Relevant and Fueling Growth, with Rita’s CDO Lawrence Brown cover art

Staying Relevant and Fueling Growth, with Rita’s CDO Lawrence Brown

Staying Relevant and Fueling Growth, with Rita’s CDO Lawrence Brown

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Rita’s Italian Ice & Frozen Custard Chief Development Officer Lawrence Brown joins QSR Uncut this week to discuss how the 40-year-old Philly-based frozen treat brand is blending its nostalgic roots with a forward-looking growth strategy to stay ahead. We’ll get into the fast casual’s asset strategy, where it’s looking to develop, and how it’s finding the right partners to fuel development for a nearly 600-unit chain with 35-plus stores projected for this year.

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