What if creativity isn’t something you’re given… but something you claim?

Satyne Doner is the Senior Editor of Women in Restaurant Leadership at QSR and FSR Magazines. In just a few years, she has helped grow WiRL from one event into a media ecosystem of articles, podcasts, webinars, power hours, and a sold out, flagship summit that brings 500 women together to connect, learn, and lead.

Satyne shares how she tells the stories of the industry’s most impactful leaders, how to build trust earl,, and why WiRL’s “safe space to get uncomfortable” is changing the way women collaborate and uplift one another. She also gets real about confidence, the power of visualization, and why whimsy is not fluff, it’s fuel.

In this episode, you’ll learn:

✨ How to tell stories the world needs now and create a community around them

✨ Why the real growth lever is personalized connections, not just content volume

✨ Why you should ditch scarcity thinking and make space for more voices to rise

✨ How to decide what you want to be known for and enhance your personal brand

✨ Which confidence tools really work, such as self talk, visualization, and adjectives

A conversation for anyone building a platform, leading a team, or trying to find their voice faster than the “traditional” timeline.

Book: Women Who Run With the Wolves

Brand: Alex Cooper’s Call Her Daddy

Beverage: Blood Orange Moscow Mule

Song: “Bad Girls” by M.I.A.

You can’t scale a brand today without scaling content.

Yet, most companies are still using outdated systems, fragmented teams, and expensive models that weren’t built for the modern marketplace.

Liz Giorgi is the co-founder and CEO of soona, the all-in-one creative platform to make, manage, and optimize high-quality photo and video content across channels.

She shares how she replaced expensive, disjointed production workflows with an on-demand, tech-enabled creative platform designed for modern ecommerce.

Liz also dives into AI ethics, creative leadership, and why founders must think like community builders, not just operators.

In this episode, you’ll learn:

✨ Why content is so much more than marketing - it’s brand experience

✨ How to align creative incentives so partners win when you win

✨ What brands get wrong when moving from DTC to online marketplaces

✨ Where AI can accelerate your workflow and where it damages trust

✨ How brand leaders can pave new paths and help define AI ethics

A powerful listen for founders, CMOs, entrepreneurs, and intrapreneurs who want to reimagine business models, build brands with standards, and scale without selling out.

Liz’s Creative Inspiration

Book: Creativity, Inc. and To Pixar and Beyond

Brand: Figma and Overtone

Beverage: Margarita with high-quality salt

Song: Early 2000s punk rock, especially Paramore

How do you get people off their phones and excited to shop in real life again?

Emily Schildt is the founder and CEO of Pop Up Grocer, the discovery destination created for curious shoppers and emerging brands that deserve to be found. She created Pop Up Grocer after years in CPG marketing where she saw incredible, new products get lost in overcrowded aisles and online or priced out by a broken system.

Pop Up Grocer started as 30-day pop ups across major cities. It has evolved into a store within a store (namely Nordstrom) and a permanent footprint, starting with the flagship in New York City and a second on the way. Emily shares what she has learned about reimaging IRL brand experiences with a concept the next actually wants to visit.

In this episode, you’ll learn:

✨ Why discovery drives demand and repeat in today’s experience-first marketplace

✨ What makes physical experiences memorable in ways digital can’t

✨ How community and brand storytelling strengthen consumer connection

✨ Why committing before you feel ready can be the fastest way forward

✨ A simple creativity practice to steal (hint: get out of your bubble, talk to six people)

A listen for anyone reimaging brand experiences and business models who wants to make discovery feel fun again.

Emily’s Creative Inspiration

Book: Why We Buy by Paco Underhill

Brand: Everything on PUG shelves

Beverage: Extra dirty martini

Song: She said she needs a pump up song