“Stay Close to the Idea”: Sir John Hegarty on AI, Brands & Creative Courage cover art

“Stay Close to the Idea”: Sir John Hegarty on AI, Brands & Creative Courage

“Stay Close to the Idea”: Sir John Hegarty on AI, Brands & Creative Courage

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 Advertising legend Sir John Hegarty (co-founder of BBH) joins hosts Marco Bertozzi and Rachel Forde for a masterclass in creativity, brand building and brave decision-making. From getting fired at 21 to launching BBH and shaping culture with Levi’s, BA and more, Sir John Hegarty shares why irreverence matters, how to build movements (not ads), and why, yes, even in the age of AI, the people closest to the idea will win! Follow/subscribe for more Mentor wisdom every week. Recorded at Viral Tribe Studios in Soho. Chapters 0:00 — Welcome & why Hegarty matters (plus teaser) 3:01 — Sir John’s bio & early years in advertising 5:31 — Career in 60 seconds 7:09 — Fired young: conviction over comfort 16:25 — Irreverence & the Black Sheep philosophy 25:09 — Brands as culture: trust, authenticity & “stop stalking” 28:10 — Building The Business of Creativity & the Whalar deal 34:29 — AI: stay closest to the idea (real advice for creatives & CMOs) 47:50 — Founding BBH: no-spec pitches, principles & brand lessons 1:05:44 — Mentorship, no regrets & “Timing is everything” Learn more about your ad choices. Visit podcastchoices.com/adchoices
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