Welcome to Pulse: Amplify, where we sit down with the leaders and changemakers shaping the future of health.

Guy Tsafnat joins Pulse to unpack why healthcare is “data rich but evidence poor,” and what it really takes to turn messy clinical data into something usable at scale.

He shares hard-earned lessons from building multiple startups, including why sales is harder than technology, how founders should think about co-founders, and why asking for help matters more than perfect pitch decks.

The conversation explores why healthcare data is fundamentally different to other industries, why most data projects stall before delivering value, and what needs to change to make evidence-based care actually work in practice.

Guy also gives a pragmatic take on AI in healthcare—why “rubbish in, rubbish out” still applies, where ambient AI is showing real promise, and why simply layering AI onto poor data won’t change clinical practice.

Finally, he reflects on the realities of building a global health startup from Australia, including the challenges of selling innovation locally and the advantages of lower development costs and strong R&D support.

Connect with Guy Tsafnat: LinkedIn

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Production by Octopod Productions | Ivan Juric