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Startup Confidential

Startup Confidential

By: Dr. James F. Richardson
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Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

© 2025 Premium Growth Solutions, LLC Economics Leadership Management Management & Leadership
Episodes
  • Episode 154 - Brands as Content Studios - How Do You Decide?

    Episode 154 - Brands as Content Studios - How Do You Decide?
    Nov 15 2025

    The agency-brand partnership axis is evolving really fast as the cost of creating video content plummets with AI. Brands got in earlier on distributing social content from their own desks in the 2010s, but now they can create and distribute at scale with decent quality and much faster than any contract agency. Listen to my take. Read more in my recent piece at the Food Institute.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
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    12 mins
  • Episode 153 - The Premium Pricing Fork in The Road

    Episode 153 - The Premium Pricing Fork in The Road
    Nov 1 2025

    It’s possible to have strategic premium pricing and a profitable business model. But this is NOT easy. Few founders spend enough time getting their business model right before they hit the gas. This episode explains why there is such a sharp fork in the pricing road and why it matters.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
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    8 mins
  • Episode 152 - Rising Stars Series : Yoni Reisman of Tip Top Cocktails, Part 2

    Episode 152 - Rising Stars Series : Yoni Reisman of Tip Top Cocktails, Part 2
    Oct 15 2025

    This is part two of my interview with Yoni Reisman, founder of Tip Top Cocktails.

    In this episode, we explore how he came to realize others were better suited to manage the day-to-day operations of the business, a very tough call for any founder Riding the Ramp.


    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
    Show More Show Less
    12 mins
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