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Startup Confidential

Startup Confidential

By: Dr. James F. Richardson
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Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast

© 2025 Premium Growth Solutions, LLC Economics Leadership Management Management & Leadership
Episodes
  • Episode 151 - Rising Stars Series: Yoni Reisman of Tip Top Cocktails

    Episode 151 - Rising Stars Series: Yoni Reisman of Tip Top Cocktails
    Oct 1 2025

    This episode launches a new series I’m calling Rising Stars - Founders new to CPG who have defied the odds, built growing eight-figure businesses without the interference of premature institutional money.

    This is part one of my interview with Yoni Reisman, Co-Founder, Chairman, and former Chief Executive Officer of Atlanta-based Tip Top Proper Cocktails. Established in 2018 by Yoni and his childhood friend and fellow music industry veteran, Neal Cohen, Tip Top offers high-quality, classic cocktails in a can.

    In this episode, we explore the origins of the business and the bumps in the road on the way to national retail presence.


    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
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    10 mins
  • Episode 150 - Poppi vs. Pepsi Prebiotic : WTF?

    Episode 150 - Poppi vs. Pepsi Prebiotic : WTF?
    Sep 15 2025

    Every creative mind on LinkedIn has railed against the upcoming launch of Pepsi prebiotic. That’s because it’s NOT very creative. Growth strategy for a legacy brand is very different from what works in the early-stage. Making trends and following trends each have their place in the ecosystem. Watch my take on what’s going on here. It’s not AI-psychosis, I assure you.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
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    7 mins
  • Episode 149 - From Sales Execution to a Modern Growth Strategy

    Episode 149 - From Sales Execution to a Modern Growth Strategy
    Sep 1 2025

    Hopping from buyer meeting to meeting may get you into the seven figures, but it won’t garner your business fast growth through $100M and beyond. Not without really lucky amounts of word-of-mouth. Really lucky. Waiting until you’re $10M in ARR to get strategic is a surefire path to misfires and stagnation.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
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    3 mins
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