Starbucks Shuts Stores, Boosts Baristas, and Battles Unions Amid Niccol's Overhaul
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Starbucks Shuts Stores, Boosts Baristas, and Battles Unions Amid Niccol's Overhaul
-
Narrated by:
-
By:
About this listen
Starbucks CEO Brian Niccol dropped a bombshell this week, announcing plans to shutter underperforming stores as part of his Back to Starbucks overhaul, a move projected to cost one billion dollars including four hundred fifty million for early lease breaks and one hundred fifty million to cut nine hundred nonretail jobs, according to an AOL regulatory filing report. North American store count will dip about one percent in fiscal twenty twenty five, ending with roughly eighteen thousand three hundred locations after recent additions, with Niccol citing spots lacking the right vibe for customers and partners. Speaking at the Wall Street Journal CEO Council Summit in Washington on Tuesday, as Restaurant Dive detailed, Niccol doubled down on elevating the cafe experience to fend off soulless competitors, noting sixty percent of transactions involve in-store elements like the revived condiment bar and five hundred million dollar labor boost, while swearing off worker-replacing robots to keep that premium human touch amid espresso order chaos.
On the labor front, unionized baristas at the Oviedo Florida store joined a national strike wave hitting nearly four thousand workers across thirty four cities over alleged unfair practices, per Orlando Weekly, with boycott calls echoing from supporters like Senator Bernie Sanders and Congressman Maxwell Frost, a former Starbucks barista himself. Meanwhile, Placer.ai data via NACS Magazine showed Q3 twenty twenty five visit growth of point seven percent year over year for Starbucks, fueled by holiday limited time offers like the Bearista cup launch that spiked traffic eleven point nine percent, now teased in seventeen thousand giveaway prizes through the Starbucks for Life Merrython game running to January fourth, as Nations Restaurant News reported.
Community buzz included the Holiday Sip and Shine event at Miami Central Station on November twenty second, hosted by franchise owners Priceless One Management with Concessions International, drawing over one hundred attendees for free tastings, pup cups, and doubled sales in hours, according to Community Newspapers. UnionRayo highlighted Niccol activating a Smart Queue system from five thirty a.m. to slash mobile order waits, alongside menu trims, ceramic mugs, and handwritten labels to reclaim the third place magic. No major social media flares beyond the Instagram Bearista tease, and all this signals Niccol steering Starbucks toward experiential revival amid sales slowdowns and rivals like Dunkin nipping at heels. Word count three seventy eight.
Get the best deals https://amzn.to/3ODvOta
This content was created in partnership and with the help of Artificial Intelligence AI
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.