St. Valentine’s Day in Japan: Unwrapping the Origins of Chocolate Giving
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St. Valentine’s Day in Japan: Unwrapping the Origins of Chocolate Giving
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About this listen
The practice of chocolate giving began around the 1950s or early 1960s when confectionery companies in Japan started promoting the idea of women giving chocolates to men on Valentine’s Day. This marketing strategy boosted chocolate sales during a period that was traditionally not associated with gift-giving.
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