Sports experiences: how sports organisers, fans and brands are changing cover art

Sports experiences: how sports organisers, fans and brands are changing

Sports experiences: how sports organisers, fans and brands are changing

Listen for free

View show details

About this listen

 In this episode of Marketing Stories, The Drum journalist John McCarthy takes us through the modern realities of sports experiences. Hear how VR and AR are disrupting the traditional means of viewing, how tech is transforming the way brands identify with their favourite teams, and the extent to which professional sports teams are investing in new ways of communicating with fans.

Hosted on Acast. See acast.com/privacy for more information.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.