Sponsorships with Impact and Purpose
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Sponsorships with Impact and Purpose
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About this listen
John Balkam is the author of the book '3 Win Sponsorship’ and the founder of Third Win Group (TWG). TWG is an agency serving impact athletes, artists, creators on a mission to serve others and pursue their passions.
The traditional business model for agencies working with athletes or artists is to maximize the revenue of sponsorships or partnerships, similar to shareholder primacy. TWG is focused on maximizing revenue AND impact, a shift toward stakeholder capitalism.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.