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Armand Parvazi is a passionate credit union leader, former C-suite executive, and accomplished strategist with a strong track record of driving growth and innovation. With experience spanning political campaigns, small businesses, and financial institutions, Armand brings a unique perspective to digital transformation, marketing, financial institution management, and corporate strategy.

A second-generation credit union professional, Armand is a lifelong advocate for the movement both in local communities and on Capitol Hill. He has led impactful initiatives, including the implementation of a data-driven marketing strategy that delivered a 2,100% ROI, a 61% increase in assets, and a rise in products-per-new-member by 39%. He also pioneered the first cancer care debt relief program in the nation, helping members facing medical hardship.

Armand was named the 2021 NAFCU Professional of the Year and a 2024 CU Times Luminaries Rising Star, recognizing his leadership and commitment to the credit union mission.

He is a frequent speaker at industry events, including the World Council of Credit Unions, CUNA/America’s Credit Unions, and various state league conferences.

Certifications: CUDE, CCUE, NCCO, CCUFC, CUCME, Certified CDFI Practitioner