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Speaker Driven Business

Speaker Driven Business

By: Jacqueline Brooker
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If you’ve done the courses, followed the people, and implemented ‘all the things’ without getting the speaking driven results you want…look no further. Tune in each week to learn from Jacqueline Brooker, a Fifth Generation Entrepreneur with a fiercely strategic brain who holds the global designation of Certified Speaking Professional and is a qualified Executive and Business Coach with C-Suite experience. Jacqueline’s strength is anchored in teaching others how to reposition themselves through the power of language and she has personally coached and trained 1000’s to step into their power by speaking, pitching and selling through her proprietary frameworks. Jacqueline has appeared in media more than 3,000 times, spoken on global stages, delivered keynotes for organisations including Marie Claire (Australia) Magazine, and delivered more than 180 workshops. She has worked as trusted advisor to executives in some of our largest organisations, and with the founders of dynamic rapid growth entrepreneurial pursuits to strengthen strategy, positioning, strategic sales and communications. Her training has been delivered to some of Australia’s major corporate brands including Tattersalls (The Lott, quadrupling their sales conversion rate) and her programs were picked up by the Australian Institute of Sport Olympic Medal Gold Medal Alumni Program in Canberra, where she was the Speaking and Facilitation Skills Mentor. In each episode, Jacqueline shares evidence based strategies, lessons and real-world insights that help YOU get whatever you want. No fluff. No nonsense. Answering the questions you don’t know who to ask. If you are committed to using speaking to create the breakthroughs you know you deserve – to shift from being unheard of to in demand - across all your business life, subscribe now.Jacqueline Brooker © 2024 Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • 100: Becoming the Speaker People Never Forget - A Landmark Conversation to Celebrate 100 Episodes!
    Dec 8 2025

    One hundred episodes. A global audience. And a movement built around the belief that speaking is the most powerful competitive advantage in the world.

    And to celebrate this landmark Episode 100, Jacqueline hands the mic to fellow professional speaker and long-time friend Ian Stephens, who turns interviewer and guides a raw, generous and deeply insightful conversation about what actually builds a speaking career - the craft, the discipline, the rep count, the stories, and the moments of losing (and reclaiming) your voice.

    This is not a highlight reel - it’s the truth behind the work. Laced with the blueprint for becoming the speaker people never forget.

    Inside this milestone conversation you’ll find unfiltered, generous, deeply practical insights every emerging speaker wishes they could hear from someone who’s genuinely walked the long road, fallen down, rebuilt, reinvented, and now teaches thousands to do the same.

    If you’ve ever wondered “What does ‘good’ really look like in this industry?”, or felt stuck waiting for the magical perfect moment, this episode will shake you awake in the best possible way.

    Inside, you’ll learn how to:

    • 02:18 - Spot the gaps in today’s speaker training industry and deliver talks that hold integrity, depth, and actual usefulness for an audience.
    • 07:16 - Use language as your greatest tool (or your greatest liability) in eliminating disconnection, building trust, and making your message impossible to ignore
    • 09:57 - Shape content that is truly yours while still guided by expert structure and refinement
    • 12:31 - Blend resonance and conversion so your stories actually move people
    • 15:29 - Engineer resonance and intentionally design moments that drop your audience into deep emotional connection
    • 18:51 - Leverage nature and nurture to become a magnetic speaker
    • 21:06 - Run a speaking business that’s in service to the audience, not your ego
    • 38:37 - Avoid the traps that quietly kill speaking careers
    • 49:58 - Prepare for the future of speaking in an AI-driven world
    • 01:01:30 - Define who inspires you and why that clarity is crucial to your growth

    Episode 100 isn’t just our milestone - it’s a message for you. If you want to build a speaking career that lasts, you can’t rely on hope, hype, or being “discovered.” You learn the craft, you find your voice, you do the reps, and you choose to be in service every single time you stand in front of a room.

    Let this conversation be the sign you’ve been waiting for. The time is now. Your voice is needed, and your audience is already out there waiting.


    If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you.

    Join here : https://www.facebook.com/groups/speakerdrivenbusinesscommunity


    To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook...

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    1 hr and 4 mins
  • Ep 99: Why Some Speakers Move You and Others Don’t with Joel McKerrow
    Dec 1 2025

    The real power of your speaking isn’t in your story but in the moment someone realises it’s their story too.

    This episode with poet, performer, author, and creativity-driven speaker Joel McKerrow is one of those rare, breath-catching moments that stays with you. If you’re an emerging or aspiring speaker, lean in.

    Joel pulls back the curtain on what actually creates connection on stage - not the polished lines, not the clever structure, but the place where your story meets someone else’s story and something in them quietly rearranges.

    He talks about how creativity becomes a responsibility, why specificity is the doorway to universality, how to build the discipline of deep listening, and why your inner life is your most underused speaking tool.

    You’ll hear how slam-poetry taught him stagecraft under pressure, how fiction reshaped his worldview, and why the best speakers are the ones who stop performing and start witnessing.

    This is a reminder that your story, when shaped with intention, doesn’t just inform an audience. It moves them. And that’s the real work of a speaker who wants to make a mark.

    Inside, you’ll learn how to:

    • 01:11 - Build a multi-dimensional speaking career without confusing your message
    • 03:43 - Become the speaker nobody expects (but everybody remembers)
    • 05:09 - Move people beyond the cognitive level (the heart-level space where transformation actually happens)
    • 07:41 - Connect your personal narrative to something bigger to create lasting influence
    • 10:20 - Wake your audience out of the “anesthetic life” and help people feel, see, and reconnect again to meaning
    • 14:36 - Transform pain into expression by sharing vulnerably without oversharing
    • 29:55 - Build a “half-communication” that invites the audience to bring their story forward
    • 33:01 - Strengthen deep-listening skills to make your speaking unforgettable
    • 41:25 - Make your talk feel both intimate and widely relatable
    • 46:28 - Build a ritual that sharpens your voice over time
    • 47:58 - Know which stories belong on stage (and which don’t) to keep your speaking grounded and responsible
    • 51:39 - Protect your creative voice in an AI-heavy world
    • 59:56 - Stay creatively alive while growing your speaking business
    • 01:08:48 - Practice and refine your delivery out loud before stepping into the arena

    If you’ve ever doubted your creativity, felt pressure to “sound like a speaker,” or wondered how to make your story serve your audience instead of overshadowing them, this episode is exactly what you need.

    You don’t need a gimmick and you don’t need perfection. You need presence, specificity, and the courage to listen as deeply as you speak.


    WHERE TO FIND JOEL MCKERROW

    • Website: https://www.joelmckerrow.com/
    • Instagram: https://www.instagram.com/joelmckerrowcreative/
    • LinkedIn: https://www.linkedin.com/in/joel-mckerrow-creative/
    • Facebook: https://www.facebook.com/joel.mckerrow/
    • Podcast: The Deep Place Podcast


    If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to...

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    1 hr and 23 mins
  • 98: What Today’s Audiences Want from Leadership Speakers (But Won’t Tell You) with Paul Skewes
    Nov 25 2025

    Most leadership talks try to inspire. This one actually changes how you think, because it starts where real leadership lives: in the messy, unfiltered truth.

    Emerging speakers, lean in. This episode is a rare peek inside the mind of a leader who has lived the kind of career most speakers only reference in theory.

    Paul Skewes brings decades of military leadership, recruitment chaos, corporate politics, heavy-industry dynamics, and deep self-reflection into one conversation that every speaker obsessed with leadership storytelling needs to hear.

    This isn’t a highlight reel of what he’s done. This is a masterclass in what you can take from his experiences to sharpen your message, elevate your authority, and build a keynote that doesn’t just inform — it transforms.

    From the real cost of poor leadership, to the tiny behaviours that earn trust, to why audiences don’t need more models but more humanity, this conversation will reshape the way you think about influence, communication, and impact from the stage.

    Whether you’re crafting your first signature talk or levelling up your leadership content, this episode hands you the insights seasoned speakers usually guard closely.

    Inside, you’ll learn how to:
    • Spot the leadership patterns your audience already feels but can’t articulate (01:08)
    • Turn lived experience into teachable leadership insights and stories (03:59)
    • Translate personal turning points into audience “aha” moments (07:34)
    • Use vulnerability without oversharing (or performative authenticity) (09:24)
    • Turn sprawling career insights into one-step-at-a-time clarity, exactly what your keynote audience needs from you (14:21)
    • Read a room and recognise the human signals leaders ignore (17:58)
    • Make your leadership message relevant to modern workplace realities (24:21)
    • Understand why your keynote must shape how people think before how they act (44:34)
    • Build engagement tools that pull audiences into your message (52:23)
    • Embrace the constant evolution of your keynote and why the best speakers iterate, refine, and sharpen continuously (53:23)

    If you’re an emerging speaker who wants to stand out in the leadership space, this episode is a masterclass in what actually moves an audience. Paul doesn’t just hand over theory - he hands over lived insight distilled into real, usable wisdom.

    Take these ideas, borrow them, reshape them, build on them … and let them sharpen the way you think, teach, and lead from the stage. Your audience will feel the difference.


    WHERE TO FIND PAUL SKEWES

    • Website: https://paulskewes.com/
    • LinkedIn: https://www.linkedin.com/in/paulskewes/


    If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you.

    Join here : https://www.facebook.com/groups/speakerdrivenbusinesscommunity


    To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on

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    54 mins
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