Sonic Accelerates Growth in the Digital Age: $1B (1997) to $5.8B (2021) cover art

Sonic Accelerates Growth in the Digital Age: $1B (1997) to $5.8B (2021)

Sonic Accelerates Growth in the Digital Age: $1B (1997) to $5.8B (2021)

Listen for free

View show details

About this listen

 Former Sonic CEO Cliff Hudson and tech architect Craig Miller reveal how a digital transformation—sparked by Hudson’s 2004 'techno-oval' customer-engagement vision propelled the drive-in chain to $5.8B. They detail overcoming legacy 'tech debt,' leveraging Sonic’s unique 25-stall drive-in model to dominate app-based convenience and scaling integrated POS/mobile systems across 3,600 stores. Despite post-acquisition sales dips, their tech stack delivered over a 20% pandemic surge, proving brick-and-mortar resilience through operational reinvention—a universal playbook for legacy brands battling digital disruption and ever-changing market conditions.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.