Soft openings aren't just for restaurants
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Soft openings aren't just for restaurants
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About this listen
This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they’re looking for, and how it all shapes the final version. It’s a rare peek into the “guests are coming over” phase of building Fizzy.
Key Takeaways
- 00:12 – Inside Fizzy’s early access phase
- 02:28 – Selecting beta testers
- 03:05 – Treating early access as a real-world dry run
- 07:11 – Cutting the to-do list down to what truly matters
- 09:59 – Why early access is different from beta testing
Links and Resources
- Record a video question for the podcast
- Books by 37signals
- Sign up for a 30-day free trial at Basecamp.com
- HEY World | HEY
- The REWORK podcast
- The Rework Podcast on YouTube
- The 37signals Dev Blog
- 37signals on YouTube
- @37signals on X
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