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Social Media for Social Impact

Social Media for Social Impact

By: Dr. Misha Kouzeh
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Welcome to Social Media for Social Impact— the podcast where we explore how clicks, shares, and stories aren’t just shaping culture, but driving real change. I’m your host, Misha Kouzeh, and together we’ll uncover the strategies, tools, and lessons behind campaigns that move people — and move the needle for business too.

Now, let’s be honest. Social media can feel like a noisy, crowded place. But when used intentionally, it’s one of the most powerful tools we have for creating impact at scale. From viral campaigns that spark conversations worldwide, to small grassroots movements that start with a single post, we’ll dive into what works, what doesn’t, and how use social media as a force for good.

Along the way, I’ll be joined by leaders in business, marketing, tech, higher education, and more. We’ll talk about how to measure the ROI of doing good, why purpose is the new brand currency, and how AI is reshaping influence in ways we’re only beginning to understand.

So whether you’re a marketer, a business leader, social entrepreneur, or someone who just believes social media can be more than doomscrolling — this podcast is for you.

Dr. Misha Kouzeh Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Saving Our Home Planet: Inside Patagonia’s Social Media Philosophy

    Saving Our Home Planet: Inside Patagonia’s Social Media Philosophy
    Dec 19 2025

    In this episode of 'Social Media for Social Impact,' host Misha Ette discusses with Felipe Guzman, Patagonia's Social Media Lead, how the brand uses digital platforms to drive environmental activism and community engagement. The conversation covers Patagonia's mission to save the planet, their innovative campaigns like 'Vote Her' and 'Don't Buy This Jacket,' and their approach to staying authentic and values-driven in social media. Guzman shares insights on balancing brand risks, managing online backlash, and cultivating a loyal, values-aligned community. The episode also highlights Patagonia's upcoming 'Work in Progress' report, showcasing the brand's commitment to transparency and continuous improvement in sustainability.

    00:00 Introduction: Challenging Consumerism

    00:29 Welcome to Social Media for Social Impact

    01:29 Patagonia's Mission and Social Media Strategy

    02:18 Building Authenticity and Community

    08:15 Campaigns and Creative Strategies

    17:02 Navigating Online Backlash

    21:09 The Power of Community Stories

    23:38 Defining Success and KPIs

    25:41 Exciting Update: Work in Progress Report

    28:19 Tailoring Content Across Platforms

    30:52 Final Thoughts and Advice

    • Patagonia Work in Progress Report 2025: www.patagonia.com/progress-report

    I'm happy you're here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh
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    35 mins
  • Purpose-Driven Community Building: Using Social Media to Spark Real Change

    Purpose-Driven Community Building: Using Social Media to Spark Real Change
    Dec 6 2025

    In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh welcomes Tim Parsons, Senior Advisor at Idealist, for an insightful conversation about transforming social media into a space for genuine community and social action. Tim shares his journey from facilitating community service programs to advocating for social impact with a focus on belonging and empathy. They discuss the importance of creating intentional online communities, reducing urgency, and fostering human connections through social media. Tim highlights innovative initiatives like Idealist's transformative role and The Nonprofit Hive’s community-building efforts. They also touch on the potential and challenges of generative AI in enhancing human connection and the importance of cultivating hope, agency, and belonging. This episode is a must-listen for anyone interested in leveraging digital platforms for meaningful social change.

    00:00 Introduction to Social Media for Social Impact

    0:41 Meet Tim Parsons: Purpose-Driven Leadership

    01:31 Tim's Journey: From Retail to Global Impact

    05:00 The Role of Idealist in Social Impact

    11:00 Building Intentional Relationships Online

    21:10 Highlighting Impactful Organizations

    24:20 Advice for Building Community and Belonging

    28:26 Generative AI and Human Connection

    34:38 Hope, Agency, and Belonging 36:37 Conclusion and Final Thoughts

    For more information about Tim's work and Idealist, visit www.linkedin.com/in/rookzero and www.idealist.org.

    Additional mention: https://thenonprofithive.com

    I'm happy you're here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh
    Show More Show Less
    37 mins
  • Social Media Agency Secrets: AI Tools, Storytelling Strategy, and Impact Marketing That Works

    Social Media Agency Secrets: AI Tools, Storytelling Strategy, and Impact Marketing That Works
    Nov 22 2025

    In this episode of 'Social Media for Social Impact,' host Misha interviews Dorien Morin-Van Dam, founder of More in Media and host of Strategy Talks. They discuss the importance of storytelling in social media, especially for purpose-driven brands. Doreen shares her path from stay-at-home mom to strategist for small businesses and nonprofits, and she dives into the practical ways she uses AI for content planning and analytics. She also breaks down smart ad strategies, continuous testing, and the role community building plays in long-term success. Listeners will walk away with actionable tools and tips for managing content, crafting better stories, and using social media as a force for good.

    00:00 Introduction to Storytelling in Social Media

    00:38 Meet Doreen Morin-Van Dam: Founder of More in Media

    01:36 Doreen's Journey into Social Media Management

    03:34 Expanding Horizons: From Local to B2B

    05:22 The Role of AI in Social Media Strategy

    10:30 The Power of Storytelling for Purpose-Driven Brands

    16:18 Essential Social Media Tools and Analytics

    23:47 Effective Ad Planning and Organic Reach

    31:02 Networking and Community Building

    33:50 Conclusion and Final Thoughts

    For more information about Dorien's work, visit www.moreinmedia.com and tune into her podcast: Strategy Talks: https://www.moreinmedia.com/strategytalks

    I'm happy you're here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh
    Show More Show Less
    35 mins
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