Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy cover art

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

By: Cheyanne Cleyman
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About this listen

Are you posting every day but hearing crickets? Wondering how your competitors are booking clients while you’re stuck refreshing your likes? Feeling like social media is a giant, time-sucking black hole? Hi, I’m Cheyanne Cleyman, and NO! You’re not crazy—social media can feel like a full-time job. But what if you could actually get clients without being glued to your phone 24/7? Welcome to Social Media Marketing for Small Businesses! The podcast for entrepreneurs, service providers, and small business owners who want real results from social media—without wasting time on strategies that don’t work. As co-founder of Cleyman Social Media, trust me—I get it. Once upon a time, I thought social media success meant posting daily, throwing out hashtags like confetti, and waiting for magic to happen. Spoiler alert: it didn’t. Instead, I discovered that engagement—not just content—is what actually moves the needle. Now, my agency helps business owners like you turn their social media into a lead-generating, client-attracting, money-making machine—without you having to lift a finger. In each bite-sized episode (under 10 minutes!), you’ll get no-fluff, straight-to-the-point strategies to actually grow your business online, the secret to turning followers into paying clients (hint: it’s NOT just posting) simple, repeatable engagement tactics that take minutes, not hours and the latest social media trends, decoded for small businesses. I won’t promise you viral posts or overnight success (because ew—we don’t do gimmicks here). But if you want to finally see real ROI from social media, this podcast is for you. More engagement. More clients. More sales. Less stress. So grab your coffee (or wine—no judgment), hit subscribe, and let’s turn your social media into a client-magnet—without the stress, the guesswork, or the burnout. Let’s do this! Xo, Cheyanne IG: @CleymanSocial.Media @CheyanneCleymanCopyright 2024 All rights reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 64 \\ Why Your Small Business Marketing Fails Without a Lead Generation Tracker and Follow-Up Strategy
    Feb 11 2026

    Have you ever scrolled through your DMs and felt that sting of realizing you forgot to reply to a warm lead?

    This heavy mental load happens when your small business marketing lacks a reliable system, causing your social media sales to stall while potential clients feel forgotten.

    It looks like a lack of discipline is stopping your progress, but underneath, it is actually the absence of a reliable sales system that supports your memory. This is why your sales mindset needs to move toward serving people through steady lead nurturing that keeps you top of mind without being pushy.

    Here is what you will learn in this episode:

    • How to use AI for business to stay organized when keeping track of leads takes up too much brain space.
    • Why business consistency is the secret link between building trust and showing up for your community.
    • The best way to build a human client connection by unlearning the idea that authentic marketing is pushy.
    • Effective ways to organize your work using a follow-up strategy, a lead generation tracker, and relationship marketing to help your daily life feel more grounded.

    This conversation will help you turn messy DMs into a professional workflow. By using a clear conversion strategy alongside business automation, you create the space for real organic growth. These specific productivity for entrepreneurs allow you to show up with a unique voice that truly connects with your community.

    With all my support, Chey

    Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com
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    16 mins
  • 63 \\ 3 Content Creation Secrets to Improve Your Brand Awareness and Business Growth Using Human-Centric AI Prompts
    Feb 4 2026

    Are you pouring your heart into a content cycle that only rewards your hustle with total silence? You are likely noticing that posting more often does not lead to more conversations when your message feels generic. So many people in the service industry let tools take the driver's seat, instead of using them for support. When your content creation feels cold, your community will secretly notice the lack of personality and you might feel like you have to choose between speed and soul (but that is a false choice).

    In this episode, we will explore how to refine your online presence so it actually feels like you. We talk about using an AI content assistant to help with your workload while you stay in control of the big picture. I share how focusing on audience engagement is the best way to ensure long-term business growth. Here’s what you’ll learn:

    • How to maintain powerful brand awareness using AI prompts without making your social media marketing feel dry.
    • The reason authentic interaction remains the primary way to attract a loyal target audience and increase sales.
    • How to transition basic responses into deeper talks that improve content conversion and your messaging strategy.
    • Effective ways to organize your marketing tips into a content strategy that supports a clear conversion strategy.

    This conversation is the exact shift you need to turn your brand into a magnet for the right people. When you lead with your heart, you will see how a clear conversion strategy leads to tangible sales. I hope this helps every small business owner feel more confident in their unique voice.

    With all my support, Chey

    Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com
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    13 mins
  • 62 \\ The Ultimate Guide to Maintaining Your Human Voice in your Content Strategy While Leveraging AI
    Jan 28 2026

    I see so many service-based businesses making the mistake of letting technology lead their brand instead of using it as a support tool. When you do this, your social media content loses that human edge that makes people want to connect with you in the first place.

    You don't have to choose between being efficient and being yourself when it comes to your content strategy. It is entirely possible to use modern tools to help your business growth while keeping your heart at the center of everything you do.

    In this episode, I share my experience as an online relationship expert, former actress, and fitness trainer who has spent a decade building brands through the power of connection. We dive into how you can use AI content creation as a helpful assistant while ensuring your human voice remains the star of the show.

    In this episode, you will learn:

    • Why relying solely on algorithms can make your social media strategy feel flat and logical.
    • The "You Lead, AI Supports" framework to keep your brand authority intact.
    • How to use your lived experience and personal stories to build trust that a machine cannot replicate.
    • The reason why conversations, not just content, are the key to lead generation and sales.
    • How to master relationship marketing by turning followers into long-term connections.
    • Practical ways to organize and expand your ideas using a marketing workflow that feels grounded.
    • How to move a follower from a post into a direct message to improve your content conversion.

    This conversation is the breakthrough you need to turn your online presence into a magnet for the right clients. By focusing on human-first marketing, you will finally see how true connection is what leads to real results.

    With all my support, Chey

    Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com
    Show More Show Less
    14 mins
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