If Instagram feels harder than it used to, you’re not imagining it. Shannon McKinstrie sits down with Lauren and Brie to break down what’s actually driving growth right now, and it’s not chasing viral spikes. It’s retention, belonging, and messaging that makes people feel seen. They talk strong hooks (and her REP formula), why talk-to-camera reels convert better than trends, how to repurpose content within weeks instead of months, and how to use Stories to build real trust (even if your life feels “boring”). If you’ve been stuck in 200-view jail or burned out trying to keep up, this conversation will help you simplify your strategy and post with more intention, and a lot less pressure.

Shannon McKinstrie is a social media strategist and educator who helps creators stop guessing and start posting with clarity. She’s the founder of Reels Lab and has helped thousands of business owners build sustainable Instagram strategies that actually convert.

Connect with Shannon:

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• Reels Lab
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Creative Finds:

• Zibra Edger Series Brush - use code BANTER10 for 10% off

In this episode, we discuss:

• Why retention matters more than viral spikes in 2026
• How to write stronger hooks using relatable identifiers
• Repurposing content within weeks (not months) to reduce burnout
• Using Stories to build trust and drive DMs
• Trial Reels as a low-pressure way to test talk-to-camera content
• Creating a posting schedule that prevents burnout

Welcome to Brush & Banter—the podcast where creativity meets real-life hustle. Brought to you by Zibra, we go beyond perfect brushstrokes to explore the messy, magical, and meaningful side of being an artist. We’re here to bring you conversations with working artists, practical tips to grow your creative business, and a built-in painting companion for your next project.

Brush & Banter is co-hosted by Brie Hansen, President of Zibra; Annie Bolding, Founder of It’s a Disco Day Designs; and Lauren Cooper, Founder of Rosemont Lane Design Studio.

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