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Social Geek

Social Geek

By: Jack Monson
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 Hello Geeks. Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends.© 2025 Social Geek Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Live at Franchise Expo Austin 2025 Part 2

    Live at Franchise Expo Austin 2025 Part 2
    Nov 25 2025
    We're back live at Franchise Expo Austin! In Part Two, host Jack Monson is chatting with more franchise development leaders and CEOs of some the top brands in franchising. We’ll find out about their goals and plans for 2026. Joining today's show: Scott McIntosh, Mr Gatti's Pizza Marcus Fuller, Beef-A-Roo Bruce Granger, NaturaLawn of America Ty Brewster, FranReal Randolph Clarito, 1 Heart Caregiver Services Josh Kerns, Conquest Padel Club Chris Wellbaum, Level Up Leak Detection John Doty, Freshslice Pizza Jack Stewart, SMB Franchise Advisors Rodney Frank, Yonutz And we wrap up the event with Martin Joksimovic, President of MFV Expositions, who gives us a preview of the franchise expos in 2026 in great cities like Fort Lauderdale, New York, Dallas, Cincinnati, and Phoenix. Thanks to the whole MFV Expositions sales & marketing team for a fantastic year: Linda Thompson, Justin Wood, Frank Fazio, Simone Smith, Rafael Arango. Thanks to Citrin Cooperman (https://www.citrincooperman.com/Industries/Franchise), Northeast Color (https://www.northeastcolor.com/), Hughes (https://www.hughes.com/who-we-serve/by-business-type/franchise), and Thunderly (https://thunderlymarketing.com/)
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    1 hr and 9 mins
  • Live at Franchise Expo Austin 2025 Part 1

    Live at Franchise Expo Austin 2025 Part 1
    Nov 18 2025
    Today we are live at Franchise Expo Austin! Host Jack Monson is chatting with the franchise development leaders and CEOs of some the top brands in franchising. We’ll find out about their goals and plans for 2026! Joining today's show: Kyla Dufresne, Foxy Box Jack Hall, Cicis Pizza Blaine Young, NaturaLawn of America Kevin Brickner, The Goddard School Rhea Lana, Rhea Lana's Franchise Systems Jenepher Toups, Zoomin Groomin Clay Carson, Twisted Egg Shack Red Boswell, IFPG Thanks to Citrin Cooperman (https://www.citrincooperman.com/Industries/Franchise), Northeast Color (https://www.northeastcolor.com/), Hughes (https://www.hughes.com/who-we-serve/by-business-type/franchise), and Thunderly (https://thunderlymarketing.com/)
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    47 mins
  • Marketing & Innovation: Franchising AI Updates from Patti Rother, Jeff Leach

    Marketing & Innovation: Franchising AI Updates from Patti Rother, Jeff Leach
    Oct 14 2025
    It doesn’t matter what you do with AI. There…I said it. Come and get me, snake oil salesman. What DOES matter is what your candidates and customers do with AI and how they’re finding you. It’s the Marketing & Innovation Update for October on the most popular franchise podcast, Social Geek! Patti Rother, Founder and CEO of Root + Rise, is here to help Fran Dev pros feed the Large Language Models with answers for their brands. We’ll cover: Why Reddit is now so important and how you can get started Using Wikipedia as your guide to sharing your facts and data Other places to share your brand’s unified messaging to gain authority How video content is currently feeding answers Why PR and earned media are more critical than ever Shout outs to our all-star team members Jacqui Blair, Islam Tawfik, Willem van Daalen, Madison Leavy, Grace Gorman, and Jason Weaver. Next, I’ll chat with Jeffrey Leach of Vendasta to dive into AI for local franchisee marketing. Jeff shares the results from Vendasta’s new study of 20 franchise brands looking at their franchisees’ local AI marketing services. There are some amazing conversions via web chats, SMS conversations, and booking services. Connect with Jeff to learn more about the survey results. Thanks to Northeast Color (https://www.northeastcolor.com/), Hughes (http://hughes.com/franchise), and Thunderly (https://thunderlymarketing.com/) ⚡ Special Guests: Jeff Leach and Patti Rother.
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    51 mins
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