Snapdragon Summit 2025 "Building the Snapdragon Brand" with Don McGuire, CMO of Qualcomm
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Snapdragon Summit 2025 "Building the Snapdragon Brand" with Don McGuire, CMO of Qualcomm
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Insights from Qualcomm's Snapdragon Summit 2025: A Conversation with Don McGuire
In this episode, Leonard Lee, Executive Analyst at Next Curve, sits down with Don McGuire, CMO of Qualcomm, at the Snapdragon Summit 2025 in Maui. The discussion covers Qualcomm's journey and milestones, including the rise of Snapdragon as a consumer brand and the significance of its BrandZ ranking. They delve into Qualcomm's marketing strategies, emphasizing creativity, storytelling, and audience relevance. The conversation also explores upcoming technology trends like personal AI, edge computing, and the future of mobile and PC platforms. The episode highlights Qualcomm's role in advancing technology and its vision for the digital and AI-driven future.
00:00 Welcome to Snapdragon Summit 2025
00:44 Celebrating 10 Years of Snapdragon Summit
01:20 Snapdragon's Brand Journey
03:17 Marketing Strategies and Objectives
09:23 The Role of Technology in Brand Evolution
10:15 Personal AI and the Ecosystem of You
16:03 Product Announcements and Future Vision
16:33 Closing Remarks from Maui