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Smarter Podcasting: Making Podcasts Better

Smarter Podcasting: Making Podcasts Better

By: Seven Million Bikes Podcasts
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Summary

Welcome to Smarter Podcasting, by Niall Mackay, The Podcast Guy, founder of Seven Million Bikes Podcasts.


Niall has years of experience in podcasting, producing, editing, and hosting podcasts in various fields. He’s now on a mission to help podcasters create, publish, and build their communities through podcasting by sharing the techniques and lessons he’s learned.


The show is designed to provide valuable insights and practical tips for any podcaster, whether they are individuals or businesses. Niall shares his tried and tested techniques for creating, publishing, and building a show, along with success stories of his own and his clients’ podcasts.


Whether you’re interested in starting a podcast or improving an existing one, Smarter Podcasting is a great free resource to help you.


Join Niall on this podcasting journey by subscribing or following Smarter Podcasting today.

© 2026 Smarter Podcasting: Making Podcasts Better
Education
Episodes
  • PodPast: How NOT To Monetize Your Podcast! With, Podcasting Business School’s Adam Schaeuble
    Apr 30 2026

    Discover how to break the mold of podcast monetization with Adam Schaeuble, host of Podcasting Business School, as he joins Niall Mackay for a transformative discussion.

    In this episode, Adam and Niall challenge traditional podcast monetization strategies and unveil innovative approaches to turning your podcast into a profitable venture. Learn how Adam revolutionized his own podcast’s revenue potential and gain fresh insights to maximize your podcast’s profitability.

    Key Listening Points:

    1. Building a Sellable Asset (00:18:13): Strategies for creating a podcast that becomes a valuable asset.
    2. Why Sponsorship Isn’t Always Lucrative (00:24:00): Exploring why conventional sponsorship deals may not be the best revenue source.
    3. Most Effective Monetization Techniques (00:27:18): Discover alternative and impactful methods to monetize your podcast.
    4. Leveraging Expert Positioning (00:36:10): How positioning yourself as an expert enhances both confidence and sales.
    5. Adding Value and Networking (00:39:03): The importance of building relationships and adding value to your audience for successful monetization.

    Tune in to unlock new revenue streams and elevate your podcasting journey!

    And if you'd like to be featured on a future episode, be sure to follow the link below to leave me a message. So, if you're ready to take your podcast to the next level and give it the perfect name, be sure to tune in to Smarter Podcasting.

    Leave a message for me!

    Send us Fan Mail

    Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

    Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

    Sign up for Descript now!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Send us Fan Mail

    Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

    Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

    Sign up for Descript now!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Show More Show Less
    59 mins
  • PodPast: Andrew Durning’s Journey to Monetization: From Self-Doubt to Success
    Apr 30 2026

    Tune in to our latest podcast episode featuring me, Niall Mackay, a stand-up comedian and teacher in Vietnam with Andrew Durning from That Mental Ginger Show.

    In this engaging conversation, Niall and host Andrew discuss the challenges of creating a successful podcast course, their experiences in content creation, the importance of finding one's niche, and much more. With insightful advice and inspiring personal stories, this episode offers both practical takeaways and behind-the-scenes glimpses of the podcasting world.

    Don't miss Andrew and Niall's reflections on the role of hard work vs. luck in their success and their exciting plans for the future!

    Topics Discussed

    1. Challenges in creating a successful podcast course

    2. Marketing strategies for online courses

    3. The importance of finding one's niche

    4. Equipment and editing software recommendations

    5. Social media and monetization strategies

    6. The role of consistency in podcasting

    7. Growing a podcast audience

    And if you'd like to be featured on a future episode, be sure to follow the link below to leave me a message. So, if you're ready to take your podcast to the next level and give it the perfect name, be sure to tune in to Smarter Podcasting.

    Leave a message for me!

    Send us Fan Mail

    Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

    Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

    Sign up for Descript now!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Send us Fan Mail

    Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

    Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

    Sign up for Descript now!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Show More Show Less
    37 mins
  • Podpast: How To MONETIZE Your Podcast - 7 Expert Tips
    Apr 23 2026

    Dreaming of quitting your job to podcast full-time? Discover how in the latest episode of Smarter Podcasting!

    Join Niall Mackay as he shares his journey and practical advice on growing and monetizing your podcast. This empowering episode delves into seven actionable strategies for turning your passion into profit.
    Key talking points:

    • Top Monetization Strategies: Learn about the seven most effective ways to monetize your podcast, including advertising, affiliate marketing, and selling products or services.
    • Successful Monetization Examples: Discover Niall Mackay's personal success stories and strategies for generating revenue from his podcast.
    • Partnering with Brands: Gain insights on how to approach and secure partnerships with brands for affiliate marketing and other collaborations.
    • Leveraging Platforms: Explore how platforms like Patreon and Kofi.com can support your podcasting efforts through memberships and donations.
    • Creating Compelling Content: Understand the importance of high-quality content and targeted promotion in attracting and retaining a loyal audience for successful monetization.

    Leave a message for me!

    Send us Fan Mail

    Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

    Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

    Sign up for Descript now!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Send us Fan Mail

    Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

    Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

    Sign up for Descript now!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Show More Show Less
    35 mins
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