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Smart Strategies: AI Meets Marketing

Smart Strategies: AI Meets Marketing

By: Desirée Horsey
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Smart Strategies: AI Meets Marketing explores the intersection of cutting-edge AI technology and innovative marketing techniques. Each episode dives deep into how AI is transforming the way businesses engage customers, optimize campaigns, perform daily workflows, and drive growth. Whether you’re a seasoned marketer or just starting, this podcast provides actionable insights and expert advice to help you leverage AI for smarter marketing strategies.

© 2025 © 2024 DESIREEHORSEY.com | Smart Strategies: AI Meets Marketing Economics Marketing Marketing & Sales
Episodes
  • What Is Artificial Intelligence (AI)?

    What Is Artificial Intelligence (AI)?
    Sep 26 2024

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    What Is Artificial Intelligence (AI)? Provides an overview of artificial intelligence, including its various types and applications. It starts with a definition of AI, highlighting its ability to simulate human cognition, and then explores different types of AI, such as machine learning, deep learning, and generative AI.

    Support the show

    🔔 Subscribe for more AI, ML, and Marketing Insights!
    👍 If you found this helpful, share it with your network!

    🔗 Learn more about our products and services by visiting:
    🌐 Website: https://www.desireehorsey.com
    🌐 Website: https://www.growexcelthrive.com
    🌐 Website: https://www.aigrowthfuel.com
    📩 Contact: desiree@desireehorsey.com
    📱 LinkedIn: https://www.linkedin.com/in/desireehorsey/

    ☕ Support: https://buymeacoffee.com/desireehorsey

    Thanks for listening, and make sure you listen to my other podcasts!
    Show More Show Less
    6 mins
  • AI Automation and Workflows for Your Business

    AI Automation and Workflows for Your Business
    Sep 26 2024

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    Today's podcast discusses AI automation and workflows for small businesses. It begins by emphasizing the value of AI automation in freeing up business owners' time and resources, allowing them to focus on growth and innovation. The podcast highlights the benefits of AI automation, including increased efficiency, reduced costs, improved accuracy, and unlocked growth potential. It then delves into specific AI automation solutions such as robotic process automation (RPA), machine learning, computer vision, and natural language processing (NLP).

    Support the show

    🔔 Subscribe for more AI, ML, and Marketing Insights!
    👍 If you found this helpful, share it with your network!

    🔗 Learn more about our products and services by visiting:
    🌐 Website: https://www.desireehorsey.com
    🌐 Website: https://www.growexcelthrive.com
    🌐 Website: https://www.aigrowthfuel.com
    📩 Contact: desiree@desireehorsey.com
    📱 LinkedIn: https://www.linkedin.com/in/desireehorsey/

    ☕ Support: https://buymeacoffee.com/desireehorsey

    Thanks for listening, and make sure you listen to my other podcasts!
    Show More Show Less
    12 mins
  • Introduction to AI Chatbots for Lead Generation

    Introduction to AI Chatbots for Lead Generation
    Sep 26 2024

    Send us a text

    This episode explores using AI-powered chatbots in digital marketing, particularly for lead generation. We begin by outlining the rise of conversational AI, driven by advancements in natural language processing (NLP) and machine learning, and emphasizing how chatbots have evolved into sophisticated virtual assistants. It then delves into the benefits of AI chatbots for lead generation, highlighting features such as improved lead capture, 24/7 availability, personalized interactions, and lead qualification.


    Support the show

    🔔 Subscribe for more AI, ML, and Marketing Insights!
    👍 If you found this helpful, share it with your network!

    🔗 Learn more about our products and services by visiting:
    🌐 Website: https://www.desireehorsey.com
    🌐 Website: https://www.growexcelthrive.com
    🌐 Website: https://www.aigrowthfuel.com
    📩 Contact: desiree@desireehorsey.com
    📱 LinkedIn: https://www.linkedin.com/in/desireehorsey/

    ☕ Support: https://buymeacoffee.com/desireehorsey

    Thanks for listening, and make sure you listen to my other podcasts!
    Show More Show Less
    8 mins

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