No one gets it right on the first try. But every great idea has a few misses behind it – because getting it wrong is how you finally get it right.

In this Small Business Byte on This is Small Business, host Andrea Marquez explores why the secret to finding your winning idea often lies in what doesn’t work. From testing products that flop to pivoting when plans fall apart, embracing trial and error is what turns experiments into breakthroughs.

You’ll hear how Kim Kerton, host of Unemployed and Afraid, tested business after business before discovering her true calling in podcasting. How Aliett Buttelman of Fazit Beauty learned to let go of what wasn’t working and rebuild stronger. And, how Zoya Biglary of Fysh Foods turned a shipping problem into a whole new way to grow.

So, what’s one idea you’re ready to test – or even toss out to make room for something better? Share it with us in a Spotify comment, Apple Podcasts review, or email it to ThisisSmallBusiness@amazon.com. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.

Sources:

If you want to know more about Unemployed and Afraid, listen to Kim Kerton’s story here: The Business of Reinvention: Why Experimenting is Kim Kerton’s Superpower - This is Small Business

If you want to know more about Fazit Beauty, listen to Aliett Buttelman’s story here: How a Small Business Turned One Celebrity Moment into Long-Term Growth - This is Small Business

If you want to know more about Fysh Foods, listen to Zoya Biglary’s story here: How Zoya Biglary Became the Internet’s Fruit Peeler to Fund her Business - This is Small Business