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Slow & Steady

Slow & Steady

By: Benedikt Deicke Benedicte Raae and Brian Rhea
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Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.© 2026 Benedikt Deicke, Benedicte Raae, and Brian Rhea Economics Leadership Management & Leadership
Episodes
  • Your Bot Names Say A Lot About You
    Mar 19 2026

    Benedicte is happy despite everything. Benedikt tests their new serializer implementation.

    Even when life hasn’t been cooperating lately, Benedicte realized that she’s still grateful for a lot of things. At Whee, bike financing came through, they landed a 3-year grant for an IoT project, and AI will enable the team to tackle things they’ve been putting off.

    Benedikt spent a good chunk of the week deep in a new serializer implementation for Userlist. The full test suite was green for a while but it broke again in an effort to improve things overall. He also recorded two videos on array filtering and got more intentional with his social media posting.

    Mentioned on the show:

    • Customer Bastien: your MCP server has a permission problem
    • Postpone
    • From Domain Authority to Entity Authority: 2026 Google Discover Update
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    45 mins
  • Let’s Check Back in 6 Months
    Mar 5 2026

    Benedicte gives an energizing talk at the Oslo Claude Code Meetup. Benedikt uses AI to optimize their website.

    Despite getting a bit chaotic, Benedicte gave an energizing talk about Jean-Claw at the recent Oslo Claude Code Meetup last week. At Outseta, the team decided to lean into enabling AI operations.

    Benedikt optimized their website with the help of AI: adding more structured data, creating dedicated author pages, adding an “updated” date field, and more. And while he’s certain that a perfect Ahrefs health score is just a vanity metric, he’s taking that small win.

    Benedicte and Benedikt also talk about how AI speeds up experimentation, why they think good taste and experience matters these days, and more.

    Mentioned on the show:

    • Is it Queen or AI?
    • More and more social posts are drafted while interacting with AI agents
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    55 mins
  • In A Relationship With AI And It’s Complicated
    Feb 19 2026

    The OpenClaw bot asks Benedicte some “existential” questions. Benedikt ships their MCP.

    Benedicte is working on Jean-Claw for her upcoming talk when things get a bit existential. In the middle of setting up the YAML file, the bot halts on the “Who are you? Who am I?” step. She also used Claude to create a Queen Raae voice skill to help her write more like she actually talks.

    Benedikt shipped their MCP experiment, letting users generate broadcasts, use Liquid tags inside broadcasts, and somewhat create segments. And with Heroku’s recent announcement, he’s looking into alternatives once more.

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    45 mins
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