✨ More About Us & The Pod! 👉🏻 https://slightlyunderasking.com/
💫 Want to partner with us at ΓEA⅃ ? Let's chat to learn more! 👉🏻 https://bit.ly/kellyandcaitlin
💫 Follow Shay on IG 👉🏻 @heyshaynoonan
✨ Check out The VIBE Society 👉🏻 https://www.facebook.com/groups/8285966291527999

In this episode of Slightly Under Asking, we sit down with Scottsdale luxury real estate agent and team leader Shay Noonan to talk about the power of setting boundaries and niching down in your business. Shay shares how focusing geographically, saying “no” to the wrong clients, and building a clear brand has transformed her career and her team’s growth.

We dive into:

How to niche down without losing opportunities

Why setting boundaries creates more business, not less

The role of social media and community branding in lead generation

Strategies for breaking into luxury real estate

Lessons on referrals, listings, and building a team with intention

If you’re an agent wondering how to grow without burning out, this conversation is packed with tactical advice and real-world examples.

✨ More About Us & The Pod! 👉🏻 https://slightlyunderasking.com/
💫 Want to partner with us at ΓEA⅃ ? Let's chat to learn more! 👉🏻 https://bit.ly/kellyandcaitlin

Thinking about making your first hire as a real estate agent? In this episode of Slightly Under Asking, we break down who you should hire first (transaction coordinator, assistant, or showing agent), how to know you’re ready, and the exact 30-60-90 day plan to set them up for success.

We’ll cover:

Signs it’s time to make your first real estate hire

TC vs. assistant: which one should come first?

A simple 30-60-90 onboarding framework

How to document SOPs with Loom (or Mac screen record)

How boundaries protect your time (and your sanity)

Whether you’re a solo agent ready to scale or just tired of drowning in paperwork, this episode will show you how to build leverage in your business without wasting money on the wrong hire.

👉 Don’t forget to subscribe for more weekly episodes on real estate growth, branding, and building a business that works for you.

✨ More About Us & The Pod! 👉🏻 https://slightlyunderasking.com/
💫 Want to partner with us at ΓEA⅃ ? Let's chat to learn more! 👉🏻 https://bit.ly/kellyandcaitlin

Feeling like you have to be “on” 24/7 to succeed in real estate? In this Slightly Under Asking episode, Kelly & Caitlin unpack hustle culture—what helps early on, what breaks you later—and the practical boundaries, systems, and leverage that actually scale your business without burning you out.

In this episode:

When hustle helps vs. when it hurts your real estate business

Boundaries that stick (office hours, Do Not Disturb, response times)

Setting client expectations (showing feedback, open houses, weekly seller updates)

Choosing your niche/territory + smart referrals to protect your time

Leverage 101: assistants, hand-offs, and preparing for your first hire (teaser for a tactical episode)

Social media pressure & the “always busy” myth

If you’re ready to replace chaos with clarity—and design a business you actually like—this one’s for you.