Skin in the Game: How Coffee Culture Built a Marketplace from Crisis (Teaser)
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Skin in the Game: How Coffee Culture Built a Marketplace from Crisis (Teaser)
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About this listen
“There’s more to Thai coffee than we know… I thought, this is something we can actually do and help.” — Susan Borvornpotsakul Villota ☕️
Turning crisis into opportunity, Susan launched Coffee Culture Thailand after losing 90% of her marketing clients during the pandemic. Starting with zero inventory, she raised 60,000 baht through a story-driven campaign—igniting a marketplace that now amplifies Thailand’s hidden coffee varieties to the world.
Tune into #SkinInTheGamewithDebbieGo to learn:
🔍 How she uncovered Thailand’s diverse, under-the-radar coffee profiles
🚀 Why she started with no product—just belief and a powerful story
🌱 How the “seed-to-cup” model connects farmers directly to global coffee lovers
🤝 The meaningful impact created through small-scale roaster collaborations
📈 A masterclass in agile, purpose-driven entrepreneurship.
🔗 Links & Resources:
• coffeeculture.asia
• @coffeeculturethailand
• facebook.com/coffeeculturethailand
• youtube.com/@coffeeculturethailand
• x.com/CoffeeCultureTh
• linkedin.com/company/coffeeculturethailand
• linkedin.com/in/susan-villota
#ThaiCoffee #SpecialtyCoffee #SocialImpact #Pivot #FarmToCup #CoffeeCultureThailand #WomenInBusiness #CoffeeCulture #SustainableBusiness #EntrepreneurStory #SkinInTheGamewithDebbieGo #BusinessResilience
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