Six Seven - Word Of the Year - The Shout Heard 'Round the World cover art

Six Seven - Word Of the Year - The Shout Heard 'Round the World

Six Seven - Word Of the Year - The Shout Heard 'Round the World

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 In Episode 1, The Birth of Six-Seven, Aiko Sato introduces the mystery behind the phrase that took over 2025. What started as a strange clip on social media—two words, no context—spiraled into a linguistic phenomenon that baffled linguists and united millions. Aiko unpacks the origins of “six-seven,” from its first chaotic appearance on TikTok to its transformation into a global inside joke. Along the way, she explores how digital spaces create new forms of connection, confusion, and creativity. This episode marks the beginning of a journey into how a word with no meaning came to define a year.
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