Are you ready to scale your crochet business and step into your CEO era? In this episode of Simply Hooked, I’m sharing the exact Shopify apps and automation tools that power my multi-six-figure handmade business.

If you’re feeling overwhelmed by manual tasks, stuck on Etsy, or dreaming of turning your crochet patterns and kits into real passive income, this episode is your complete Shopify tech stack masterclass.

I walk you through the 12 must-have Shopify apps for crochet designers, digital product sellers, and handmade business owners who want to automate their store, increase conversions, and grow revenue without working more hours.

In this episode, you’ll learn:

• How I automate digital crochet pattern delivery so I can make sales while I sleep

• My strategy for “magazine-style” crochet blog posts that rank on Google and convert readers into buyers

• Why customer photos and crochet project reviews are the most powerful sales tool for handmade brands

• How I built trust and credibility when transitioning from Etsy to Shopify

• The Shopify tools I use to increase average order value with bundles, upsells, and pre-orders

• My exact tech stack for scaling a handmade business into a real ecommerce brand

My Simply Hooked Must-Have Shopify App Stack (Crochet Business Edition)

• Filemonk – Secure digital download delivery for crochet patterns and PDFs

• Avada SEO Suite – Automated SEO, image optimization, and Google ranking support

• Avada Boost Sales – Trust badges, urgency notifications, and social proof popups

• Bloggle – Drag-and-drop blog builder for SEO-friendly crochet tutorials and content marketing

• EA Sticky Cart – Keeps the “Add to Cart” button visible to reduce friction and boost conversions

• Kaching Upsell – “Buy More, Save More” bundles to increase average order value

• PageFly – High-converting landing pages for launches, courses, and funnels

• Loox Reviews – Visual reviews with customer photos of finished crochet projects

• Stoq – Pre-order management for physical crochet kits and limited releases

• Lably – Visual badges for best-sellers, new patterns, and trending products

• Shopify Search & Discovery – Smart filters to help customers navigate large pattern vaults

• Etsy Reviews – Import Etsy reviews to instantly build credibility on Shopify

LINKS & RESOURCES

🔆Get Hank the Hippo's Kit + Storybook

🔆⁠⁠⁠Join Our Skool Community⁠

🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠

🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠

🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book⁠⁠

🧶⁠⁠⁠⁠Grab Crochet Merch⁠

"What a privilege to be tired from work you once begged the universe for."

When I first heard those words, I burst into tears. If you are a crochet business owner, a mom of little ones, or a creative entrepreneur juggling a full-time career on top of your dreams, I know you feel this in your bones.

In this episode, I’m getting vulnerable about the "Founder’s Prayer" (referenced by Miles Adcox) and how it perfectly describes the "beautiful chaos" of my life right now. We often talk about business growth and scaling a handmade brand, but we don’t always talk about the tension of living inside an answered prayer, even when that prayer includes laundry piles, toddler arguments over spoon colors, and a never-ending to-do list.

In this episode, we explore:

• Why exhaustion is often proof of a life built on purpose.

• Reframing overwhelm as a sign of the growth you once dreamed about.

• The reality of "outgrowing" the versions of ourselves that used to settle for less.

• Finding a quiet sense of gratitude in the middle of solo parenting and business deadlines.

Whether you’re currently packing orders, designing your next amigurumi pattern, or just trying to survive the bedtime rush, I hope this episode reminds you that it’s okay to be tired. The weight you’re carrying is the weight of a life you once prayed for.

For a deeper dive into growing your handmade business, check out my new book, ⁠⁠⁠⁠⁠Hooked on Growth⁠⁠⁠⁠⁠, which goes into much more detail on scaling!

🔆⁠⁠⁠Join Our Skool Community⁠

🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠

🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠

🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book⁠⁠

🧶⁠⁠⁠⁠Grab Some Crochet Merch⁠

Ever looked at a ball of yarn and wondered how it actually happened? It seems like such a simple thing, but the journey from a sheep’s back (or a scientist’s lab!) to your crochet hook is kind of mind-blowing.

In this episode of Simply Hooked, I’m taking you behind the scenes of the fiber world. We’re digging into the "glow-up" process of natural fibers—from the shearing and scouring of raw wool to the rhythmic magic of carding and spinning. I even share a bit about my own (very humbling) experience with an Ashford spinning wheel a decade ago!

What we’re covering today:

• Animal vs. Plant vs. Synthetic: The major differences between wool, cotton, and acrylic.

• The Cleaning Process: Why you can’t just rinse wool in the sink (unless you want a giant clump of felt).

• The Science of Synthetic: How petroleum-based materials become the soft amigurumi yarn we love.

• Plies & Twists: Why some yarns are sturdier than others and how they’re finished for the craft store shelf.

Every stitch we make is the final chapter of a story that started long before the yarn hit our stash. Let’s explore that story together!

The Lifetime All-Access Pattern Vault: Get every pattern I’ve ever made (and every future release!) for one single price.

Hank the Hippo Signature Crochet Kit: Grab the preorder for the kit and the "Do You Know Hank the Hippo?" children’s book!

🔆⁠⁠⁠Join Our Skool Community⁠

🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠

🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠

🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book⁠⁠

🧶⁠⁠⁠⁠Grab Some Crochet Merch⁠