Sickfluencers are everywhere right now — but what are they actually doing, and why has it turned into such a political flashpoint?

In this episode, Martha Tipper digs into the row over social media creators who post tips on claiming Personal Independence Payment (PIP) — from step-by-step guides to broader advice on navigating a system many people say is notoriously hard to “crack”.

A new report from centre-right think tank Policy Exchange claims this kind of online coaching could fuel economic inactivity and put more pressure on the health and disability benefits system — and the report’s sponsorship by Reform UK’s Robert Jenrick has only cranked up the heat.

But there’s another side to it: plenty of people with genuine — and often invisible — disabilities say this content is a lifeline, especially when legal aid and specialist support are hard to access, and rejection rates are high. So is this really about fraud… or is it about a benefits system that’s confusing by design?

We also look at ideas being floated for reform — from means testing to more in-person assessments, and even vouchers or other targeted support — and why the practical reality may be messier than the headlines.

Plus: what the DWP says about fraud levels, and why “people getting advice on the internet” might be the least shocking part of all this

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