Should All Brands Be in Show Business?
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Should All Brands Be in Show Business?
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About this listen
Shelby and Matt explore the evolving landscape of content marketing, emphasizing the importance of storytelling and audience connection. They discuss various examples of brands like L'Oreal, Shopify, Pepsi, and H&R Block that have successfully integrated show business into their marketing strategies. The conversation highlights the shift towards long-form content, the significance of authenticity, and the future of brand storytelling in a rapidly changing digital environment.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.