Should A Client Pitch When It Has A Successful Agency Relationship? cover art

Should A Client Pitch When It Has A Successful Agency Relationship?

Should A Client Pitch When It Has A Successful Agency Relationship?

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Summary

 Every now and then, we see agencies having years of success with a client. And yet, inevitably, one day the client calls a competitive pitch. Is that a fair practice? And even if it is, is it a situation where the client has more to lose than to gain?
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