Shot of Digital Health Therapy

By: Eugene Borukhovich and Jim Joyce
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  • Summary

  • A meticulously un-produced YouTube and Podcast series featuring Jim Joyce and Eugene Borukhovich.
    2020-2021 Eugene Borukhovich and Jim Joyce
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Economics Hygiene & Healthy Living
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Episodes
  • Farina Schurzfeld: From Rocket Internet to Digital Health’s DiGA Queen

    Farina Schurzfeld: From Rocket Internet to Digital Health’s DiGA Queen
    Apr 30 2025
    Ever wonder what happens when a German economics grad skips the surf lessons in Sydney and builds one of Australia’s fastest-scaling startups? Farina Schurzfeld did exactly that — and then turned the same operational firepower toward mental health. In this episode of #TheShot of #DigitalHealth Therapy, Jim Joyce and I speak with Farina who shares her journey from launching Groupon in Australia to co-founding Selfapy (Germany’s leading digital mental health platform) and taking it through the bureaucratic gauntlet of DiGA approval - before stepping back to build AndRobin, a sidekick-for-hire growth and ops squad. 💻 Fast growth isn't sustainable without long-term thinking and ethical grounding. 🛒 What scales in e-commerce doesn’t always translate to regulated, B2B-driven systems. 🏥 Selfapy didn’t start with DiGA—but became a pioneer anyway. They built for users, then adapted as policy opened the reimbursement door. 🛠️ Startups need senior operators, not just advisors or consultants AndRobin fills the Series A void with hands-on executional leadership. 🚪 Step out when your superpower isn’t needed anymore 👇If you're in digital health, health tech, or just building something that matters - this one’s for you Fun mentions as always: Roberto Ascione Frontiers Health Andrew Mason Bundesinstitut für Arzneimittel und Medizinprodukte hims & hers
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    36 mins
  • Innes Meldrum - The Adherence Architect on Tech, Trust & Braveheart Leadership

    Innes Meldrum - The Adherence Architect on Tech, Trust & Braveheart Leadership
    Apr 23 2025
    What do William Wallace, smart pill bottles, and pharma sales have in common?They all showed up in this week's #TheShot of #DigitalHealth Therapy. Jim Joyce and I had a chat with Innes Meldrum - Scottish-born, New Jersey-rooted CEO of AdhereTech. Innes unpacks his journey from flunking high school to running $Big brands and now cracking one of healthcare’s stickiest problems: medication adherence. We covered: 🤖 Tech vs. human behavior in adherence 🧩 Pharma’s paradox (have to watch to get more) 🧠 Leadership = authenticity + heart 🫥 Tech must be invisible for patients 📈 Adherence is greater than acquisition in long run Big lessons. Big heart. Big impact. 🎧 Listen now and learn why belief might just be your biggest asset. Fun mentions as always: Josh Stein Dave Griffiths 🇮🇪 Kaiser Permanente YourCoach.Health 00:00 – 03:00 — Opening Banter & Setup Eugene, Jim & Innes kick things off across time zones with laughs and backstory. 03:00 – 08:00 — From Scotland to Kentucky Innes shares his multicultural roots, flunking high school, and a summer teaching soccer in the US. 08:00 – 14:00 — Career Leap: Tech to Pharma The unexpected journey from engineering at Nortel to global marketing at Novartis. 14:00 – 18:00 — Mental Health & Authentic Leadership How neuroscience drew Innes in—and why emotional connection is key to commercial success. 18:00 – 22:00 — Joining AdhereTech Why Innes took the CEO seat and what surprised him when he arrived. 22:00 – 27:00 — Solving the Adherence Problem A dive into AdhereTech’s smart pill bottle and how it’s changing patient behavior. 27:00 – 32:00 — Pharma Economics & Ownership Gaps The financial burden of non-adherence—and who really owns the problem in healthcare. 32:00 – 36:00 — Stress, Behavior, and Health Coaching Exploring the real reasons patients don’t take meds—and how health coaching can help. 36:00 – 41:00 — Resilience & System Innovation Innes reflects on leadership growth, system constraints, and building a startup culture. 41:00 – 45:00 — Future Vision & Final Advice A keynote moment: belief, purpose, and what Innes would tell his younger self.
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    46 mins
  • Esther Dyson: From Cosmos to Caregiving — Why Humanity Still Wins

    Esther Dyson: From Cosmos to Caregiving — Why Humanity Still Wins
    Mar 26 2025
    What do angel investing, cosmonaut training, and funding a 10-year health community project have in common? Esther Dyson. Obviously. In our latest episode #164 of #TheShot of #DigitalHealth Therapy, Jim Joyce and I had the pleasure to catchup with Esther. We covered: 💸 Why she funded Wellville to rebuild social fabric in underserved communities (and what she really learned) 🧬 What 23andMe got right — and what it didn’t... 📕 Her next chapter: writing "Term Limits", a book about being human in the age of infinite AI 🧠 And why “making new mistakes” is a better life motto than “move fast and break things” Esther’s wisdom is as timeless as her curiosity — and we’re just glad she finally made it on #TheShot. 😅 Fun mentions as always: Matthew Holt Unity Stoakes Marina Borukhovich Rick Brush Peter H. Diamandis Linda Avey Stepan Pachikov Anne Wojcicki 🧭 Section Breakdown (Topics + Timestamps): Intro & Background Setup Esther joins & shares how this podcast started as a pandemic experiment. ⏱️ 00:00 – 04:00 Esther’s Life Journey in 3 Speeds From Oppenheimer roots to Forbes to cosmonaut training. ⏱️ 04:00 – 08:00 Cosmonaut Training & Health Discovery How a space detour saved her life. ⏱️ 08:00 – 12:00 Wellness Habits & Biohacking Wisdom Swimming, eating early, and NOT eating at cocktail parties. ⏱️ 12:00 – 14:00 Becoming an Angel Investor How a million-dollar challenge turned her into an investor. ⏱️ 14:00 – 17:00 Why She Started Wellville From judging the Healthcare XPrize to 10 years of social fabric repair. ⏱️ 18:00 – 25:00 Hard Truths About Systems & Poverty Trust, grants-as-drugs, and funding that's actually fair. ⏱️ 25:00 – 27:00 On Government, Prevention & Food Systems Sugar taxes, vaccines, and the real trends that matter. ⏱️ 27:00 – 29:00 23andMe’s Rise, Fall, and Lessons She got the education, not the return. ⏱️ 29:00 – 33:00 Term Limits & Being Fully Human Why we need constraints, not infinity — and why Pam the hygienist is the real hero. ⏱️ 35:00 – 44:00
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    45 mins

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