"Big, If True" is a webinar series from the Technology and Social Change Research Project at the Shorenstein Center. Hosted by Dr. Joan Donovan, the series focuses on media manipulation, disinformation, and the future of democracy during a pandemic.

In this special episode, Dr. Donovan talks with Jesse Bender, a manager for Steak-umms' Twitter account, about the brand's recent success with viral messaging combating misinformation around the COVID-19 pandemic.

What roles are brand social media accounts playing in today's information ecosystem? How does a sliced frozen meat product become a trusted voice of reason and leader of an online community (and what, exactly, is the Steak-umms community)? Listen in to find out!

Shorenstein Center Spring 2019 Fellow Edward F. O'Keefe served most recently as Senior Vice President of Content Development at CNN, previously worked as a reporter at ABC News and editor in chief of Now This, and is a media industry expert in mobile, short-form video, OTT and streaming content. His research as a Shorenstein Fellow has focused on why news may be the key to winning the streaming video wars, and who is doing news (even if they don't call it that) in the streaming universe to-date.

In this special episode of the Shorenstein Center Media & Politics Podcast, Ed O'Keefe reads his paper "Streaming War Won" in its (very engaging) entirety.

For the original, written, version of this paper visit https://shorensteincenter.org/streaming-war-won/