She Flipped the NYC Brokerage Model --And Agents Are Thriving cover art

She Flipped the NYC Brokerage Model --And Agents Are Thriving

She Flipped the NYC Brokerage Model --And Agents Are Thriving

Listen for free

View show details

About this listen

 What does it really take to lead one of Manhattan's most iconic brokerages through a historic acquisition while preserving its soul and scaling its influence? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Kevelyn Guzman, a visionary leader who took a 100-year-old boutique Manhattan brokerage through a transformative acquisition by Coldwell Banker. She opens up about her journey from Wall Street to real estate, her philosophy of treating agents as clients, and her approach to maintaining culture, innovation, and collaboration in a fiercely competitive market. Kevelyn doesn't just talk about leadership—she lives it. From supporting women in real estate to demystifying CRMs and AI, she breaks down the real work behind agent retention, marketing strategy, and building a brand that lasts. Whether you're an agent, broker, or aspiring leader, this episode will challenge you to lead with authenticity and strategy. If you're a real estate leader or agent looking to elevate your business, follow Kevelyn Guzman on LinkedIn and keep an eye out for her upcoming book. Don't forget to subscribe to Real Estate Excellence, leave a review, and share this episode with a real estate pro who needs to hear it! Highlights: 00:00 – 05:18 From Wall Street to Real Estate Never make emotional decisionsKevelyn's early career on Wall StreetRealizing real estate is about relationshipsMoving into real estate in 2006Surviving the 2008 crash 05:19 – 13:25 Guiding a Legacy Firm Through Acquisition Warburg Realty's 100-year legacyTransition to Coldwell BankerChoosing the right buyerInternational reach and global networkSupporting international clients 13:26 – 24:38 Building a Culture of Agent-Centric Leadership Treating agents as clientsHelping agents build business infrastructureLeadership lessons from "boots on the ground"Recruiting and retaining top talentPutting the agent brand first 24:39 – 34:18 Coaching Through Change and Custom Strategy Quarterly strategy sessions with agentsHelping agents adapt to AI toolsEmbracing individual marketing stylesSocial media resistance turned successMetrics-driven coaching and consistency 34:19 – 47:42 Tools, Tech, and the CRM Problem Matching tools to agent strengthsReal-world uses for CRMsWhite-glove support vs. tech overloadKey tools: Canva, Listing Concierge, RevitalizeBuilding processes to let agents focus on deals 47:43 – 1:03:40 Women in Real Estate and Industry Outlook Launching the NYC chapter of "What Moves Her"Gender bias in luxury real estateCultural and building-level dynamics2026 NYC market predictionsEmbracing visibility, passion, and future goals Quotes: "Never make decisions when you are highly emotional. Just give it some time." – Kevelyn Guzman "Our agents are the CEOs of their business—we're just here to support that infrastructure." – Kevelyn Guzman "It's not always about the money. Support, culture, and visibility matter more than splits." – Kevelyn Guzman "Real estate isn't just a job for me. It's a passion I live out seven days a week." – Kevelyn Guzman To contact Kevelyn Guzman, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and LinkedIn. Connect with Kaitlin Chernyshov! Website: https://cbwarburg.com/agent/kevelyn-guzman Instagram: https://www.instagram.com/kevelynguzman LinkedIn: https://www.linkedin.com/in/kevelyn-g-055676b/ Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #KevelynGuzman #NYCRealEstate #WomenInRealEstate #RealEstateLeadership #BrokerLife #ColdwellBanker #AgentSupport #BusinessStrategy #WallStreetToRealEstate #RealEstateCoach #LuxuryRealEstate #RealEstateBranding #WhatMovesHer #CRMforAgents #AIinRealEstate #AuthenticLeadership #RealEstateRetention #RealEstateInnovation #SocialMediaStrategy
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.