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Shannon Waller's Team Success

Shannon Waller's Team Success

By: Shannon Waller
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 Shannon Waller, author of The Team Success Handbook, has been the entrepreneurial team expert at Strategic Coach® since 1995. Shannon Waller’s Team Success podcasts are a series of insights around teamwork and success that she’s gained from working with entrepreneurs.TM & © 2025. All rights reserved. Economics Leadership Management Management & Leadership
Episodes
  • Why “Fail Forward” Leaders Build Enduring Companies, with Marissa Frois

    Why “Fail Forward” Leaders Build Enduring Companies, with Marissa Frois
    Aug 27 2025
    How much does trust matter to your team’s performance? In this episode, Shannon Waller interviews Marissa Frois, CEO of The Entrepreneur’s Source, on how empathy, transparent communication, and a family-first culture create extraordinary results. Discover why leading with trust, openness, and a willingness to “fail forward” is the secret to long-term entrepreneurial growth and innovation. Download Episode Transcript Show Notes: Building true trust in your team is more important than being well-liked as a leader. True transparency means being open and honest without a hidden agenda. A team without trust becomes defensive, stagnant, and incapable of innovation. The most successful leadership transitions blend the wisdom of the past with a readiness to “fail forward” into the future. Transparent, two-way communication reduces resistance and drives company culture at every level. Giving people a voice makes them more likely to embrace (and champion) change. Empathy, positivity, and active inclusion are powerhouse leadership strengths that multiply team engagement. Family-first values and work flexibility result in high retention, happier teams, and consistently rising results. Encouraging risk-taking and learning from failure leads to greater innovation and accelerates growth. True teamwork levels hierarchy, making Unique Ability® contribution more valuable than job titles. Leadership clarity means setting high standards and addressing issues in conversation, not by multiplying policies. Investing in your team’s well-being and development mirrors the value you create for clients. Empathetic leadership is a strategic strength that builds respect and drives performance, not a weakness. Resources: The Entrepreneur’s Source Kolbe A™ Index Working Genius CliftonStrengths® PRINT® The 4 C’s Formula by Dan Sullivan The Positive Focus® Transforming Experiences Into Multipliers Unique Ability® Never Split the Difference by Chris Voss Ego, Authority, Failure by Derek Gaunt
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    50 mins
  • The Predictable Revenue Formula Every Entrepreneur Needs, with Kyle Mealy

    The Predictable Revenue Formula Every Entrepreneur Needs, with Kyle Mealy
    Aug 14 2025
    Do you pour time and money into marketing and sales, only to wonder why some efforts work and others don’t? In this episode, entrepreneur and revenue strategist Kyle Mealy reveals The Next Level Revenue Formula, a simple but revolutionary system to track, measure, and scale revenue with confidence. Learn how to plug leaks, optimize spending, and finally know exactly where your next dollar will come from. Download Episode Transcript Show Notes: The best entrepreneurial lessons rarely happen in a straight line; every unexpected detour can become an asset when you’re willing to connect the dots and use what you’ve learned. Don’t let a lack of formal sales or marketing training hold you back. Measuring, experimenting, and looking for patterns can reveal what actually works in your business. You can have real confidence about your revenue and cash flow when you measure what matters rather than guessing or hoping for the best. Kyle’s “Revenue Cascade” turns the buyer journey into a series of clear steps (like awareness, interest, and decision) so you can quickly spot where things are working and where they get stuck. Forget about surface-level numbers like website visits; what really counts is how well you’re moving people along each step toward a sale. If your business depends on just one superstar or “rainmaker,” it’s time to build a system everyone can use so you’re no longer vulnerable to a single point of failure. Instead of worrying about how much you’re spending on sales and marketing, use ROASS (Return On All Sales And Marketing Spend) to see if those dollars are actually driving results. Putting data first makes everything easier because you get to diagnose issues with numbers and fix what matters most, instead of relying on gut feelings. Even modest improvements at the close of your sales process can make a huge impact, so celebrate those small tweaks that deliver big results. You’re not alone if sales or marketing feels confusing; bringing everything into one measurable system makes it much simpler and a lot less stressful. Building repeatable business systems means you can finally relax, knowing your success doesn’t rest on just one person’s shoulders. Every entrepreneur becomes their own bottleneck until they systemize revenue generation. The ultimate win: creating a company that manages and multiplies itself, giving you freedom to dream bigger and focus on what excites you next. Resources: The Next Level Revenue Formula: How Basic Math Can Yield Breakthroughs for Your Small Business by Kyle Mealy EOS® The Great Game of Business Unique Ability® Next Level Revenue The Entrepreneur’s Guide To Cash Confidence What Is A Self-Managing Company®? Kolbe A™ Index Entrepreneurial Leap Academy More about Kyle
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    40 mins
  • Turning Fear into Your Greatest Competitive Advantage

    Turning Fear into Your Greatest Competitive Advantage
    Jul 31 2025
    Do you see fear as a roadblock—or as a catalyst for growth? In this episode, Shannon Waller reframes fear as a powerful tool for entrepreneurs and their teams. Discover how embracing uncertainty sparks innovation, builds resilience, and drives 10x success, and learn why the best leaders don’t avoid fear—they harness it. Download Episode Transcript Show Notes: Fear isn’t the enemy—it’s your brain’s way of saying, “Hey, this matters.” Fear is built into the entrepreneurial journey and can actually fuel your biggest wins. The fears that make you the most nervous usually hold the key to your next level of growth. Truly great teams know that stepping into the unknown drives learning, experiments, and results. The trick isn’t to avoid fear, but to channel it into action and resilience. Being okay with fear keeps you pushing boundaries and stops you from getting stuck. When you use fear on purpose, it amps up your energy and keeps you alert, especially when things are uncertain. Most breakthroughs happen outside your comfort zone—embrace the butterflies. Fear isn’t always the enemy; sometimes, it’s a sign you’re about to learn something interesting or chase a new opportunity. Looking back, you’ll probably notice it was fear that pushed you into your biggest transformations. Gathering up the nerve to do something new builds real skills and lasting confidence. Pinpointing what you’re actually worried about makes tackling fear way more manageable. Strategic Coach® tools like The Impact Filter™ and The Experience Transformer® help you make sense of fear and turn it into next steps. Leading your team through rough patches by talking openly about their worries gets everyone moving forward together. Creative solutions come from facing fears head-on, not sweeping them under the rug. Don’t let fear hijack your brain—make it work for you, not the other way around. Even when the world feels unpredictable, you’re still in the driver’s seat when it comes to how you show up. Remind your team how many storms they’ve weathered already—they’re way more resilient than they think. Just like muscles grow stronger from resistance, getting through scary stuff makes you tougher and smarter. The entrepreneurs who thrive aren’t fearless, they just know how to handle doubt. Resources: The Gift Of Fear by Gavin De Becker The Black Swan Group Never Split The Difference by Chris Voss Ego, Authority, Failure by Derek Gaunt The Impact Filter™ Your Life As A Strategy Circle by Dan Sullivan Transforming Experiences Into Multipliers
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    18 mins
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