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Sensory Marketing and Its Impact on Decision Making in Menu Design

Sensory Marketing and Its Impact on Decision Making in Menu Design

By: Podcraftr
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 In the competitive world of dining, how a restaurant presents its menu can make or break the customer experience. This podcast will explore the concept of sensory marketing and its profound impact on decision-making when it comes to menu descriptions. By understanding how to engage customers' senses through descriptive language, restaurants can create memorable experiences that resonate with their patrons and influence their choices.Copyright Podcraftr Social Sciences
Episodes
  • Sensory experiences in menu design

    Sensory experiences in menu design
    Aug 11 2024
    In this episode of the Sensory Marketing and Its Impact on Decision Making in Menu Design podcast, host Max explains the principles of sensory marketing and neuro-linguistic programming (NLP) and their utility in menu design for the dining industry. He lays out how sensory marketing uses descriptive language to appeal to all five senses - sight, sound, taste, touch, and smell. Max then delves into NLP, describing its key techniques of anchoring, priming, and framing, used to shape perceptions and guide customers’ choices. He provides practical applications with examples, emphasizing how the combination of sensory marketing and NLP can create compelling menu descriptions. Max concludes by encouraging listeners to explore these techniques for creating memorable dining experiences and influencing customer decisions.
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    6 mins
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