Senior Living’s Marketing Wake-Up Call: They’re Savvier Than You Think
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Senior Living’s Marketing Wake-Up Call: They’re Savvier Than You Think
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About this listen
The senior living industry is facing a seismic shift—and most operators are sleeping through it. In this episode, we unpack why today’s senior customers (and their adult children) are savvier, more digital, and less tolerant of outdated sales tactics than ever before.
We break down the disconnect between marketing and sales, the real cost of ignoring leads, and how lack of transparency is costing communities thousands—if not their reputations. From $600 inquiries that go nowhere to email drip campaigns that miss the mark, we call out the inefficiencies and offer a better way forward.
If you're still hiding your prices, ghosting leads after 48 hours, or relying on tours alone to close the deal—this is your wake-up call. Operators, sales teams, marketers—this one’s for you.
Let’s talk real strategies, real numbers, and real people.
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