What does it take to build a business from one of the most remote parts of Australia?

In this episode of Selling in the Paddock, Georgia sits down with Isabella Thrupp from Pardoo Wagyu and Prinking in Pindan — a women’s workwear brand created for life on the land.

Based in the Kimberley, Bella shares her journey from moving north for a couple of years as a ringer… to building a life, a career, and a business in one of the most unique and demanding parts of the country.

This is a conversation about rural life, resilience, creativity, community, and what it really looks like to back yourself and build something meaningful from the ground up.

• Bella’s role with Pardoo Wagyu and life in the Kimberley

• What station life really looks like behind the scenes

• How Prinking in Pindan was born from a real gap in the market

• Why women on the land need workwear designed for the job

• The challenge of creating durable, comfortable jeans for tough conditions

• The reality of building a product-based business with no design background

• Finding the right manufacturer and learning through trial and error

• The power of remote communities and women supporting women

• Why rural and regional women don’t need to leave the industry to create opportunities

• Bella’s experience winning the WA AgriFutures Rural Women’s Award and becoming national runner-up

• How that experience helped shape her confidence, business growth and bigger vision

A big idea does not need a city postcode to succeed.

Bella’s story is a reminder that innovation can come from anywhere — and that women in rural and remote Australia are building powerful businesses, brands and futures on their own terms.

Isabella Thrupp works with Pardoo Wagyu alongside her partner in the Kimberley, helping manage the breeder operation while also building her own business, Prinking in Pindan — workwear for women on the land, designed with purpose, durability and style in mind.

She is also the WA winner and national runner-up of the AgriFutures Rural Women’s Award.

• Honest insight into life on a remote station

• A brilliant story behind the name Prinking in Pindan

• Real talk about business resilience and backing yourself

• A powerful reminder of the strength of rural women and community

• Coffee order: Cappuccino

• Music: Country music, with Ella Langley on repeat

• Watching: Heartfelt series like Bridgerton

Send it to a woman in ag who’s building something bold, backing herself, or figuring out her next chapter on the land.

And don’t forget to follow Selling in the Paddock for more real stories, practical insights and honest conversations from across agriculture 🌾

🌾 In this episode, we cover:🔑 Key Takeaway📍 About Isabella Thrupp🐂 A few things you’ll love from this episode:⚡ Rapid Fire with Bella📣 Loved this episode?

What if the biggest thing holding you back in sales… is in your own head?

In this episode of Selling in the Paddock, Georgia sits down with Pat Owens to unpack one of the most common (and rarely talked about) challenges in agricultural sales — the need to be liked.

From self-doubt on farm visits to overthinking every interaction, Pat shares why so many sales reps get stuck in their heads early on… and how that impacts the way they show up with growers.

This is a grounded, honest conversation about confidence, identity, and learning to sell in a way that actually works — not just what you think you should be doing.

• Why new sales reps overthink whether growers like them

• How self-doubt shows up (and sabotages your next visit)

• The difference between being liked vs being trusted

• Why you can’t judge a relationship in the first 6–12 interactions

• Understanding farmer personalities and communication styles

• The reality of selling on-farm — no desk, no script, just people

• Why emotions play a bigger role in ag decisions than we admit

• The power of persistence (and finding your own version of it)

• Learning from other reps without trying to copy them

• Why your sales story must be about the customer — not you

You don’t need to be liked to do good business.

Know your strengths. Show up consistently. Play the long game.

Trust is built over time — not in a single visit.

“You might think they don’t like you… but chances are, you’ve just got no concept of how they show it.”

Pat brings a wealth of experience across consulting, research coordination, and frontline agricultural sales. From chasing invoices while self-employed to riding shotgun with reps across the Midwest, his perspective is grounded in real-world experience — not theory.

Share it with a mate in ag who’s overthinking their next farm visit — or someone who needs a reminder that they don’t have to be perfect to be effective.

And if you haven’t already, hit follow on Selling in the Paddock for more real conversations from the field 🌱

In this episode of Selling in the Paddock, I’m joined by Mick Wearne from Pursehouse Rural, where he works as Business Manager – Seed.

Mick and I first met at a recent Pursehouse Rural conference, and from the moment we started chatting, I knew he’d be a brilliant guest for the podcast. He brings decades of experience across agricultural retail, branch management, seed, fertiliser and customer relationships, and this conversation is packed with practical insight for anyone working in ag sales.

We talk about Mick’s path into agriculture, despite not growing up on a farm, and how he built a long career in the industry after starting out as a motorbike mechanic in Walgett, NSW. From there, we get into the real substance of selling in agriculture: forecasting, uncertainty, supplier relationships, difficult conversations, and why trust is everything.

A big theme throughout this episode is that great ag sales isn’t about having all the answers. It’s about being honest, staying in communication, offering solutions, and helping customers navigate uncertainty when conditions, timing and supply keep shifting.

We also dive into what separates a good rep from a great one, how to handle pressure when things don’t go to plan, and why phone calls still matter so much in an industry built on relationships.

And because Mick and I share a love of triathlon and training, we finish by talking about the crossover between fitness, resilience and decision-making in business.

• Mick’s story and how he built a career in agriculture

• What drew him into ag, even though he didn’t grow up on a farm

• The reality of managing seed across 25+ branches

• Why forecasting is critical in agricultural sales

• How to navigate difficult conversations up and down the supply chain

• What builds trust with growers over time

• Why transparency and prompt communication matter

• The difference between a good rep and a great rep

• How to handle not having all the answers

• The role relationships play across suppliers, branches and customers

• Lessons from triathlon and CrossFit that carry into work and leadership

• Trust is built through transparency

• Good news can wait, bad news can’t

• You don’t have to know everything, but you do need to communicate

• Great reps don’t disappear when things get hard

• In ag, relationships and forecasting go hand in hand

This is a really grounded conversation about the realities of selling in agriculture — the unknowns, the pressure, the moving goalposts, and the importance of staying connected through all of it.

If you enjoy the episode, make sure you share it with someone else working in ag sales, branch management or agronomy.