In this episode, host Marg Bouse welcomes seasoned sales leader Laura Milewski for an honest and energizing conversation about what it really takes to sell—and succeed—in today’s volatile economy.

With over two decades in enterprise and technology sales, Laura shares the human realities behind the profession: the pressure, the passion, and the power of authentic connection. From defining what a lead truly is to balancing digital automation with human relationships, Laura offers candid insights that every salesperson, marketer, and business leader can learn from.

🎯 In this episode, you’ll learn:

• Why “Build, Retain & Grow” remains the timeless foundation of sales success
• How to align your personal brand with your company’s purpose and mission
• The provocative question every leader should ask: “How do we define a lead?”
• What economic uncertainty and turnover mean for today’s buyer journey
• How to maintain passion, integrity, and empathy amid constant change
• Why marketers should walk a mile in sales’ shoes to truly understand their customer

💡 Key takeaway:
Sales is no longer about transactions—it’s about trust. In a noisy, data-driven world, the winners are those who stay human, stay curious, and keep showing up.

📎 Resources Mentioned

• LinkedIn for Professional Networking: https://www.linkedin.com
• Harvard Business Review: “The New Psychology of Sales” – https://hbr.org
• Related Episode: Customer Marketing: Jackie Bouse on Turning Happy Clients into Growth Engines (LINK)

👇 Join the conversation:
What’s changing most about sales in your world? How are you keeping the human touch alive? Share your experiences below!

#SalesStrategy #WomenInSales #B2BMarketing #Leadership #SalesTraining #ProfessionalGrowth #BusinessDevelopment #RelationshipSelling #ConversationsWithMargaret #LauraMilewski #CareerGrowth #FutureOfWork #SellingInTodaysEconomy #AuthenticLeadership

Sopra Solutions LLC www.soprasolutions.com https://www.linkedin.com/company/sopra-solutions

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