Selling an online course in a micro niche, with Jono Petrohilos (MNM Season 2 Episode 14) cover art

Selling an online course in a micro niche, with Jono Petrohilos (MNM Season 2 Episode 14)

Selling an online course in a micro niche, with Jono Petrohilos (MNM Season 2 Episode 14)

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 Selling an online course in a micro-niche, with Jono Petrohilos Episode 14, Season 2 – Jono Petrohilos Welcome to the last episode of the second season of The Micro Niche Mastery Podcast. Our guest for today is Jono Petrohilos, the co-founder and director of Fitness Education Online and Course Creator Community. He is also an international speaker, bestselling author, and podcast host. Listen to this podcast episode and discover how micro-niching can help you grow into a 7-figure business and expand into an additional business. Jono is the 2020 Fitness Australia Educator of the Year. Listen to his inspiring story at 1:26Jono used to be the worst boot camp instructor. How did that inspire him to start an online course? Check out 3:48The reason why Jono chose an online course over a workshop is at 6:40Two things that Jono used in creating his first course are at 9:22How to market an online course? Find out the steps at 10:11Why do you need a Facebook group and an email list for marketing? Answers are at 12:43Two things that generate the most revenue for Jono are at 14:46The number one way to get people on Jono’s email list is at 15:49Listen at 21:30 to learn Jono’s next step in growing his business Important Links: coursecreatorcommunity.net fitnesseducationonline.com.au dailycookie. co Transcript: Click Below to see the full transcript of this episode Open Transcript Voice Over: Welcome to the Micro Niche Mastery Podcast, where we help you establish yourself in the perfect micro niche. So you will get noticed and grow your business faster. And now your host, he watched the first season of the squid game, Netflix show twice and found 12 hidden gems of business advice in it. Ziv Raviv. Ziv: Hello, and welcome to the Micro Niche Mastery Podcast. Hi, I’m Ziv Raviv. And today I have the privilege of interviewing Jono Petrohilos. I hope I spell it correctly. Hi, Jono. Jono: Ziv how are you? I’m impressed. Are you, are you Greek? How did you get that, that name? Ziv: Well, I practiced, but Jonno, let me introduce yourself properly. So Jono is the co-founder and director at Fitness Education Online, which is one of the largest providers of professional development courses for fitness professionals in Australia. He’s also an international speaker bestselling author, podcast host, and the winner of the Australian fitness educator of the year, which I have to ask, like, what is that competition or about how do you actually, like, how, how can you actually win that? Jono: Yes. Good question. So there’s a a governing body here in Australia, fitness Australia. Right now, if you have a, like a course that fitness trainers take, usually you get that registered with fitness. Australia is like an at accreditation kind of thing, right? And then every year, they have awards at fitness Australia. You know, the personal trainer of the year, the group fitness instructor of the year, the gym of the year, one of the awards is the fitness educator of the year. And it’s done by first nomination process. So they’ll send an email out to all the trainers and they’re like, you know, Hey, you know, nominate your, the course that you did that you thought was the, as to the educator, you thought was the best. If you get a nomination, there’s an application that goes through. So I got an email from fitness Australia that said, Hey, Jono, you know, you’ve been nominated for this award here. You know, fill out this documentation here, filled out the documentation, usual kind of questions. Who are you? What do you do? Why do you do it? All that sort of stuff there, it then goes into a finalist. And then, you know, there was four or five different educators, and there’s a panel of judges, experts who picked the best educator out of those, those finalists. Ziv: Sweet like, this is a real deal. This is not something that is easy to get, but I wanna ask you, like, I wanna hear the origin story of your business because you chose us to not sell directly to the end consumers. Like the people that are there that wants to become more fit. You decided to work with specifically the fitness professionals and even specifically teach them online. So tell me a little bit about how did, what were you thinking about when it was just like an idea? Jono: Yes. Awesome. Okay. Let me add some, how long do you want me to spend till on this story? Cause this could be anywhere from five minutes to 20 minutes. Ziv: Let’s start with the 5. Jono: Awesome. Mark. Cool. So simple version. I used to be a bootcamp instructor. Okay. So I used to run a bootcamp out in the park and run a business that way there, I worked at a franchise. There were like 75 different locations at this franchise. And you were ranked how good you were. All right. Based on how many of your clients would come back, your attention number one means you were the best number 75 means you were the worst. Take your guess what I was ranked. If when starting off, ...
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